About this role
Job summary Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. As the Senior Marketing Executive, you are a key member of the Brand team led by the Head of Brand Marketing. You report into the Campaign Manager, you will be responsible for implementing campaigns across a mix of offline channels to attract the private pay market. You will have a commercial focus and the ability to manage and analyse data to drive decision making. Effective communication with a range of internal and external stakeholders will be essential to drive engagement. As a member of the support team, customer service skills are valued to deliver a high standard of communication with our operational colleagues. Hybrid working, with one day in the office day a week located in Finsbury Square, London NEED TO DO: Implement campaigns across a mix of offline channels that best reach our target demographic to drive private pay enquiries for homes with high
Main duties of the job Barchester's marketing team is seeking a Senior Marketing Executive to join their dynamic Brand team. This role requires implementing campaigns across various offline channels to target the private pay market effectively. Reporting to the Campaign Manager, the Senior Marketing Executive will focus on data management and analysis to drive decision-making. Strong communication skills are necessary to engage with internal and external stakeholders, including the Operational team, to oversee campaign performance and support where needed. Responsibilities include managing inbox requests, media tracking, and budget management to ensure timely invoice processing and highlight financial risks. The position also demands proficiency in Excel and Google Analytics, a proactive attitude, and the ability to manage multiple projects in a high-demand environment. Barchester Healthcare offers hybrid working with one office day per week and a rewarding package including retail discounts and wellbeing support.
About us Barchester Healthcare is a company committed to providing exceptional health and social care services. With recognition as one of the top companies to work for in the UK, Barchester offers enormous growth and progression opportunities for employees. The organisation prides itself on supportiveness and inclusivity in a team-oriented environment. The marketing team is a critical component of their operational structure, focusing on driving revenue through strategic campaigns and collaborations with stakeholders. Barchester has achieved numerous accolades, including a two-star outstanding rating by Best Companies, emphasizing their dedication to creating a supportive workplace. Employees benefit from access to varied leisure discounts and wellbeing services, which underpins the company's focus on enhancing their team's professional and personal development. Joining Barchester Healthcare means becoming part of an innovative team dedicated to continuous improvement and high-quality service delivery.
Job description Job responsibilities
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. As the Senior Marketing Executive, you are a key member of the Brand team led by the Head of Brand Marketing. You report into the Campaign Manager, you will be responsible for implementing campaigns across a mix of offline channels to attract the private pay market. You will have a commercial focus and the ability to manage and analyse data to drive decision making. Effective communication with a range of internal and external stakeholders will be essential to drive engagement. As a member of the support team, customer service skills are valued to deliver a high standard of communication with our operational colleagues.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
NEED TO DO:
Implement campaigns across a mix of offline channels that best reach our target demographic to drive private pay enquiries for homes with high vacancies and those going through a refurbishment
Engage with external agencies and work cross-functionally with internal stakeholders to ensure all elements of campaigns are implemented effectively and in good time
Engage with the Operational team to agree the homes that need support, and keep them informed of home/channel performance
Manage inboxes and provide a great customer service for requests and queries from homes in relation to campaigns, targeting and new local opportunities
Manage reporting tools and populate with latest campaign/home level data to analyse performance and drive decision making
Manage media tracking routes including trackable numbers and URLs ensuring all are working effectively, and report on performance per month/campaign
Budget management ensuring all invoices processed on time, and highlight areas of underspend or risk
Provide ad hoc support to the Campaign Marketing and Head of Brand Marketing as required
Manage multiple projects and priorities efficiently in a dynamic environment with high demands
NEED TO HAVE:
Demonstrate success in driving revenue growth through offline and broadcast media channels Experience managing and briefing agencies A minimum of 5 years marketing experience
Proficient in Excel, Google Analytics A proactive, organised approach and a passion for delivering great work
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications Essential
Demonstrate success in driving revenue growth through offline and broadcast media channels, Experience managing and briefing agencies, A minimum of 5 years marketing experience, Proficient in Excel, Google Analytics, A proactive, organised approach and a passion for delivering great work
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
London
EC2A 1AS
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)