About this role
Experience: 7 Years to 10 Years
Role: SEO (Lead / Manager) – Should be hands on.
Job Description:
• Develop and implement comprehensive SEO strategies to enhance online presence and drive business growth. • Collaborate with cross-functional teams to ensure cohesive marketing efforts. • Analyze market trends and competitor activities to identify opportunities for innovation.
Responsibilities: SEO
• Define and execute SEO strategy across technical, content, and authority building initiatives • Leverage AI-assisted tools for content scalability, semantic search optimization, and performance analysis • Optimize for AI-driven search experiences, entity-based SEO, and E-E-A-T • Ensure quality control and governance for AI-generated SEO outputs • Monitor competitive landscape, market trends, and search algorithm changes • Translate business goals into actionable digital strategies and execution plans • Analyze market trends and competitor activities to identify growth opportunities • Pilot new tools, platforms, and AI capabilities to improve digital effectiveness • Drive continuous improvement across people, processes, and platforms
Strategy, Innovation, and Continuous Improvement
Essential Skills
• Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing. • Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms. • Excellent analytical skills with the ability to interpret data and derive actionable insights. • Strong project management skills with the ability to handle multiple projects simultaneously. • Exceptional communication and interpersonal skills. • Creative thinking and problem-solving abilities. • Ability to work under pressure and meet deadlines.
Essential Qualifications
• Bachelor's degree in Marketing, Business Administration, or a related field. • Minimum of 7 years of experience in digital marketing, with at least 2 years in a managerial role. • Proven track record of successful digital marketing campaigns and initiatives. • Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are a plus.