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Public Relations & Issues Management Director @ Florida Blue

USOnsiteFull-time
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About this role

Serve as the enterprise’s front line on reputation: responsible for leading proactive and reactive media relations, national and regional earned media strategy, corporate newsroom strategy, executive thought leadership, and end-to-end issues and crisis communications including hurricane preparedness, emerging risk monitoring, and complex provider negotiations. The Director must be a seasoned media strategist and issues counselor who operates with speed and judgment, builds and owns relationships with the reporters who matter most, and serves as a trusted advisor to senior leaders in high-stakes moments. Success in this role is measured by share of voice, quality and tier of media placements, strength of executive visibility, and the organization’s ability to respond to threats and seize opportunities faster than the news cycle.

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