About this role
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. Job Responsibilities o Identify and select merchandise that aligns with our brand's aesthetic and customer base.
o Offline visit markets to evaluate and select suppliers to choose the best products
o Maintain an up-to-date knowledge of fashion trends, consumer behavior, and industry shifts.
o Monitor fashion trends and consumer preferences through various sources (fashion shows, social media, market research).
o Conduct analysis to forecast upcoming seasons’ collections, ensuring product selections align with market demand.
o Establish and maintain strong relationships with store owners, manufacturers, and designers.
o Provide input on the visual merchandising of stores and online platforms.
o Prepare and present regular reports on purchasing activity and sales performance.
o Provide insights and recommendations for improving buying strategies and product assortment.
o Assist vendors in completing SHEIN account registration, product photography, product listing, and sales, resolving any issues encountered during the process. Job Requirements • Bachelor’s degree in Fashion Merchandising, Business Administration, or related field.
• 3+ years of experience as a Shoe Buyer or in a similar role within the fashion industry.
• Strong knowledge of fashion trends, consumer behavior, and market analysis.
• Excellent negotiation and communication skills.
• Ability to manage budgets, forecast trends, and work under tight deadlines.
• Strong analytical and problem-solving abilities.
• Proficiency in MS Office (Excel, Word)
• Passion for fashion and an eye for identifying products that will appeal to the target market.
• Experience with e-commerce purchasing.
• Ability to work in a fast-paced, ever-evolving environment.
• Strong organizational and multitasking abilities.
• Creative and innovative mindset with attention to detail.
• Excellent English (required)