About this role
Main Responsibilities:
• CRM Database Maintenance
• Account merging and data clearance to improve data quality of the database. • Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.
• CRM Activations
• Adapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans. • Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.
• Clienteling Activities
• Support outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.
• CRM Analysis and Reporting
• Prepare and present monthly CRM dashboard to the stores and to the management. • Produce ad hoc CRM reports including customer trends, focused métiers, targeted customer segments, etc. 5. Customer Experience & Service Optimization
• Analyse Service Excellence Visits to identify pain points and work on service action plans. • Coordinate CX projects to enhance the overall customer experience. • Perform other ad-hoc duties Profile
• Undergraduates or fresh university graduates, preferably in Business Administration, Marketing, or a related discipline. • Independent, detail-minded and well-organized. Able to work under pressure. • Able to develop and maintain collaborative relationships and foster teamwork with multiple levels/departments within the organization. • Very strong data analysis skills, project management and time management skills. • Proficient in Microsoft Office, particularly Excel and PowerPoint • Good command of written and spoken English, Mandarin and Cantonese • Available to work commit at least 3 days a week. #LI-IL1