About this role
Here's what you'll do:
Own the end-to-end transition of our website and country sitesDefine site architecture, taxonomy, and content strategyWrite and optimize SEO-driven web content and metadataDesign and build pages in Umbraco CMS (v13)Manage redirects, analytics, and post-launch optimizationPartner with global teams on campaign URL updates and site governanceSupport launch and hypercare phase troubleshootingPlan and execute integrated marketing campaigns (digital & traditional)Own content strategy across web, blogs, and social mediaCreate compelling sales and promotional collateralAnalyze campaign performance and optimize strategiesSupport conferences, trade shows, and brand promotionsWork cross-functionally with global marketing and leadership teamsAlign campaigns with corporate branding and messagingPartner with country site owners to scale content internationallyContribute to a strong, consistent global brand identity for Eurofins PSS The ideal candidate:
Bachelor’s degree in Marketing, Communications, or related field Minimum 5 years of business-to-business professional services marketing experience Proficiency in marketing tools and platforms Proficient communication skills (both verbal and written) Experience developing social media campaigns generating leads Highly organized with excellent time management skills Creative mindset Ability to travel up to 25%Experience with and/or knowledge of an insourcing model and/or recruiting services Knowledge of and/or experience working in the life sciences industry Direct sales lead generation experience Knowledge of MS CRM The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.
Excellent full time benefits including comprehensive medical coverage, dental, and vision optionsLife and disability insurance401(k) with company matchPaid vacation and holidaysEurofins USA BioPharma Services is a Disabled and Veteran Equal Employment Opportunity employer.