About this role
Sinch is looking for a Life Cycle Marketing Manager to ensure Mailgun customers don't just sign up – they actively adopt, engage with, and extract ongoing value from our platform. This role is laser-focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within B2B SaaS. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design engagement loops that drive habitual product usage.