About this role
About Kendra Scott We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country. As we enter our next phase of growth, we are continuing to invest in our digital capabilities to deliver exceptional experiences across every customer touchpoint. We are seeking a visionary and results-driven Vice President of Site Merchandising to lead the evolution of our online shopping experience and help shape how customers discover, engage with, and purchase from the Kendra Scott brand. Position Overview The Vice President of Site Merchandising will be responsible for defining and executing the site merchandising strategy across ecommerce channels. This leader will own the digital product discovery experience, ensuring our assortment, navigation, search, taxonomy, product presentation, storytelling, and promotional strategies drive both brand engagement and commercial performance. This role requires a unique blend of retail merchandising instinct, customer obsession, analytical rigor, and operational excellence. The ideal candidate has successfully scaled site merchandising capabilities within fashion, jewelry, accessories, beauty, or other premium consumer brands and possesses a strong point of view on product discovery, digital storytelling, conversion optimization, and elevated customer experiences. As a key member of the Digital Leadership Team, this individual will lead and develop a high-performing site merchandising organization while partnering closely with Merchandising, Planning, Creative, Marketing, Product Development, Analytics, UX, and Technology teams. Responsibilities Strategic Leadership Develop and execute the long-term site merchandising vision aligned with company growth objectives. Lead online product curation, category strategy, product placement, site navigation, search, filtering, and taxonomy initiatives. Drive online revenue growth, conversion, AOV, units per transaction, product engagement, and customer retention through strategic site experiences. Partner with executive leadership to identify opportunities for growth, innovation, and market expansion. Customer Experience & Brand Storytelling Champion a best-in-class site experience that reflects the Kendra Scott brand and makes product discovery intuitive, inspiring, and conversion-focused. Elevate category navigation, onsite search, product storytelling, visual merchandising, landing pages, and promotional strategies. Create seamless customer journeys across desktop, mobile, app, and emerging digital channels, with a focus on ease, inspiration, and conversion. Balance data-driven decisions with strong creative, retail, and product instincts. Trend & Market Leadership Stay ahead of fashion, jewelry, luxury retail, and ecommerce trends. Leverage consumer insights, competitive intelligence, site analytics, search behavior, and emerging technologies to inform strategy. Identify opportunities to capitalize on new product categories, customer behaviors, search trends, and market shifts. Maintain a strong point of view on product presentation, category storytelling, digital styling, and site expression. Team Leadership & Development Build, mentor, and inspire a high-performing site merchandising team. Foster a culture of accountability, innovation, collaboration, and continuous learning. Develop organizational capabilities to support rapid growth and evolving business needs. Attract and retain top site merchandising, digital retail, and ecommerce talent. Commercial & Operational Excellence Partner closely with Merchandising, Planning, Inventory, Marketing, Analytics, and Digital Product teams to optimize site performance and business results. Utilize analytics and customer data to inform assortment visibility, product placement, pricing, promotional, navigation, search, and site merchandising decisions. Establish KPIs and reporting frameworks to measure site merchandising effectiveness, conversion, discoverability, and customer engagement. Drive operational efficiencies, scalable processes, and governance for site updates, product launches, seasonal campaigns, and promotional execution. Cross-Functional Partnership Collaborate with Creative teams to bring product stories, campaigns, category experiences, and landing pages to life online. Partner with Technology, Product, UX, and Analytics teams to improve site merchandising tools, customer journeys, personalization, and testing capabilities. Work closely with Marketing to ensure alignment between acquisition, retention, promotional planning, campaign traffic, and conversion strategies. Serve as a key stakeholder in product launches, seasonal campaigns, major brand initiatives, and onsite storytelling moments. Qualifications Bachelor's degree in Business, Merchandising, Marketing, Fashion Merchandising, or related field 12+ years of progressive experience in ecommerce, site merchandising, digital retail, or online merchandising leadership. Proven experience scaling high-growth fashion, jewelry, luxury, beauty, accessories, or lifestyle brands through elevated site merchandising and digital customer experiences. Strong understanding of site merchandising, category navigation, onsite search, filtering, taxonomy, product recommendations, customer journey mapping, and ecommerce best practices. Exceptional retail, fashion, and product sensibility with a strong sense of taste and digital brand storytelling. Deep understanding of customer behavior, digital analytics, site testing, personalization, product discovery, and conversion