About this role
Icertis is seeking a strategic, data-driven, and analytically rigorous Senior Director of Global Demand Generation to lead worldwide integrated campaigns and ABM programs. Key Responsibilities Strategic Leadership - Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. - Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence - Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. - Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. Integrated Campaign & ABM Development - Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. - Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. - Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. - Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. - Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. Sales & Sales Development Enablement - Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. - Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. - Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. - Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. - Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. - Support late stage deal progression with targeted content, insights, and engagement strategies. Performance, Analytics & Optimization - Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. - Build a data driven experimentation model to optimize campaign performance across channels and segments. - Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.