About this role
Director of Marketing - Brand Engine & Strategy Zyter|TruCare · US-Based (Remote) · EST/CT/PT same-time zone collaboration required Location: US-Based (Remote; EST/CT/PT — same-timezone collaboration required) Reports To: Chief of Staff & Interim-Chief Marketing Officer Type: Full-Time Apply - [email protected] ABOUT ZYTER|TRUCARE Zyter|TruCare is a healthcare technology company building the industry's first agentic AI orchestration platform for payer and provider organizations. Our platform – anchored by Zyter Praxis ™ (workflow and outcomes engine) and Zyter Symphony ™ (AI orchestration control plane) – enables health plans and health systems to move from manual, siloed operations to intelligent, governed automation across utilization management, care management, claims, and population health. We are in a category-creation moment: positioning agentic AI for healthcare before the market consolidates. Our marketing function is being rebuilt from the ground up to match this ambition. WHY THIS ROLE EXISTS We need a strategic leader who understands products, can shape narrative from the inside out, and can translate platform capabilities into market position. We work with PAN Communications (PR and content agency), manage analyst relationships with Gartner, Everest Group, and KLAS Research, and operate a recently launched website on a headless CMS. We have a 10,000-contact HubSpot database, a growing conference presence, and active category-creation conversations with analysts who are watching the agentic AI space take shape. What we need is a senior marketing leader who can connect all of it to a coherent product-informed strategy - someone who directs the agency with conviction, shapes how the market understands our platform, and translates product roadmap into competitive narrative. This role is not about maintaining a marketing function. It is about building the strategic engine that positions Zyter|TruCare as the category leader in agentic AI for healthcare. WHAT YOU'LL DO This role owns the functions that make the marketing engine run – agency direction, content strategy, analyst relations, and website operations. A separate Marketing Manager on the team owns what's visible to the market: events, awards, social media, and conference activations. The two roles are designed to complement, not overlap. Product Marketing & Competitive Positioning (Primary) Own the product-to-market narrative: translate platform capabilities (Praxis, Symphony, and the broader agentic AI orchestration stack) into positioning that resonates with payer and provider executives Shape competitive positioning against enterprise incumbents (Epic, Oracle Health, Optum) and emerging AI-native entrants - you understand how to frame differentiation without feature-comparison traps Partner with Product and Engineering leadership to translate roadmap milestones into market-ready messaging, ensuring product launches land with analyst-ready language and clear buyer value Own the messaging architecture across segments (payers, providers, government) and buying personas (VP Clinical Ops, CTO, CMO, COO) - one platform story, multiple audience translations Conduct and synthesize competitive intelligence: monitor competitor positioning, analyst coverage, and market signals to keep the leadership team informed and the narrative sharp Content Strategy & Agency Direction (Primary) Own the editorial calendar and direct PAN Communications on blog topics, bylines, eQ&As, and campaign content tied to the product narrative Co-author Forbes Tech Council bylines and thought leadership pieces with the CMO - you bring product depth and market context, not just polished prose Review all PAN-produced content for strategic alignment, product accuracy, and narrative consistency - you are the quality gate Ensure all content reflects current product positioning and competitive reality; when the product evolves, the content pipeline adapts immediately Shape the content strategy for Zyter Institute, our research and thought leadership initiative anchored in proprietary survey data and industry partnerships PR & Earned Media - Agency Management (Primary) Own the strategic relationship with PAN Communications - set quarterly narrative priorities, run monthly strategy reviews, and hold PAN accountable to category leadership coverage (not generic health tech press) Maintain a shared coverage tracker across earned media, bylines, awards, and analyst mentions Identify and brief PAN on PR hooks from product launches, partnership announcements, and conference presence Evaluate agency performance and recommend investment adjustments based on coverage quality and category impact Analyst Relations (Primary) Own analyst engagement strategy across Gartner, Everest Group (joint webinar in development), and KLAS Research (provider credibility track) Produce analyst briefing documents that require healthcare AI literacy and the ability to translate platform capabilities into analyst-ready language - this is product marketing work, not scheduling Track relationship health, inquiry credit usage, and deliverables across all firms Position Zyter for PEAK Matrix, Magic Quadrant, and emerging technology recognitions - you understand what analysts need to see and how to build the evidence case Flag when analyst engagement is going cold and proactively re-engage with product proof points SEO / Digital / Website (Primary) Own content strategy and updates via Sanity CMS (headless); coordinate with Milkshake (web agency) on structural changes Direct the content migration tracker as we expand the site post-launch Ensure website content reflects current product positioning and competitive narrative Partner with the India-based analytics associate on SEO strategy informed by GA4 and Google Search Console data Brand & Positioning (Shared with CMO) Co-own the brand narrative with the CMO - you bring the product and