About this role
Specialist, Geo Marketing Location: Malaysia or Thailand Role Type: Individual Contributor
About the Role We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.
You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights. What You’ll Do Campaign Execution & Delivery
• Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up • Manage campaign timelines, calendars, and deliverables to ensure seamless execution • Coordinate with agencies and vendors to deliver high-quality creative and media assets • Act as the central point of contact for campaign-related communications Local Market Adaptation & Stakeholder Collaboration
• Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities • Adapt global campaigns to local audiences, guided by market insights and customer needs
Performance & Optimization
• Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing • Translate data into actionable insights to improve messaging, channels, and outcomes • Utilize segmentation and targeting to enhance campaign effectiveness
What We’re Looking For Experience
• Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields. • Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)
Core Capabilities
• Strong project management and organizational skills • Analytical mindset with the ability to interpret data and drive decisions • Excellent communication and stakeholder management skills • Ability to manage multiple campaigns and priorities simultaneously
Technical Skills
• Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms) • Good understanding of digital marketing channels including paid media, social, email, and SEO
Who You Are
• A proactive, accountable executor with a strong ownership mindset • A problem-solver who thrives in fast-paced, evolving environments • Collaborative and able to influence cross-functional stakeholders • Curious, data-driven, and continuously looking for ways to optimize performance
What Success Looks Like
• Campaigns are delivered on time, aligned to objectives, and executed to a high standard • Measurable improvements in campaign performance and ROI • Strong collaboration and trust with key stakeholders • Clear, insight-driven reporting that informs future decisions #LI-JJ1