About this role
Digital Marketing Specialist
B2B Demand Generation · Remote — Colombia · Digital Marketing · Reports to: Digital Marketing & ABM Manager
ROLE SUMMARY
GP Strategies is The Learning Velocity Company™ — a global leader in workforce transformation, helping the world's largest organizations build capability and grow through their people. We're looking for a Digital Marketing Specialist to own our email marketing and HubSpot-driven campaigns, and bring our B2B paid media to life across LinkedIn and Google — working closely with the Digital Marketing & ABM Manager to drive pipeline and brand visibility for GP Strategies globally.
This is a great fit for someone who enjoys owning campaigns end-to-end, is comfortable working with data, and is motivated to keep learning and improving with every iteration.
KEY RESPONSIBILITIES
• Build and execute email marketing campaigns and nurture flows — from content coordination through deployment — using HubSpot Marketing Hub
• Own campaign execution in HubSpot: segmentation, workflows, asset assignment, and UTM tracking
• Plan, build, and manage B2B paid media campaigns, primarily across LinkedIn Ads and Google Ads (Search & Display), including conversion tracking setup
• Develop and optimize audience targeting, ad copy, and creative assets for each channel and persona
• Monitor campaign performance and deliver regular insights and recommendations to stakeholders
• Run A/B tests across ads and email campaigns, documenting learnings for continuous improvement
• Register and manage campaigns through our governance process — intake, approvals, and go-to-market (GTM) readiness checks
• Coordinate with content, creative, and web teams on landing pages and campaign-related assets
• Partner with RevOps/Marketing Ops on lead data quality, attribution, and reporting
• Support ABM initiatives, including account targeting and campaign execution
QUALIFICATIONS
Required
• HubSpot Marketing Hub experience (intermediate level, 2–3+ years) — running email campaigns, segmentation, workflows, and asset management
• Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads, including conversion tracking setup, from setup through optimization
• Experience reporting on campaign performance using GA4 and Looker Studio (or similar tools)
• 3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing
• A data-driven mindset — comfortable making decisions from campaign performance, not instinct
• Advanced English (C1 or above), written and spoken, with strong B2B copywriting skills
• Ability to translate strategic messaging into campaign execution
• Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred (nice to have)
• Experience marketing to enterprise B2B audiences with complex, longer sales cycles (SaaS, tech, professional services, or similar)
• Google Ads or LinkedIn Marketing Solutions certification
• Familiarity with Google Tag Manager or Power BI
• Experience with ABM platforms (Demandbase, 6sense, Apollo.io, or similar)
• Experience supporting ABM programs or named-account campaigns
• Familiarity with AI tools for marketing optimization
• Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent)
WHAT WE OFFER
• 100% remote work with global collaboration
• Exposure to international teams and Fortune 500 clients
• Direct impact on revenue and pipeline growth
• Long-term career development opportunities
• A collaborative environment balancing strategy and execution