About this role
Drive Digital Transformation. Empower Dealer Success. Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail. What You’ll Do:
• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
• Lead execution of divisional go-to-market strategies across key digital areas:
• Websites & digital advertising
• Consumer marketing
• Lead management
• Service optimization
• Social media & reputation management
• Digital signage and more
What Makes You a Great Fit:
• Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
• Strong consulting and relationship-building skills—you know how to become a trusted advisor.
• Excellent communication and time management skills in a fast-paced environment.
• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.
Preferred Qualifications:
• Automotive or dealership experience.
• Familiarity with Salesforce and performance consulting processes.