About this role
As our new Product Business Developer in the B2C department, you’ll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.
• Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
• Implement product marketing strategy, develop product USP and positioning
• Product lifecycle management, phase in, phase out, end of life and generic product promotions
• Define operational marketing plans, objectives and KPIs and monitor business results
• Develop regional and local pricing strategy
• Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
• Coordinate product demonstrations, In-store Product training in cooperation with channel marketing
• Solid sales and/or marketing experience focusing on consumer electronics
• Marketing, Business or other related degree of advantage
• Market as well as reasonable product knowledge
• Experience in multinational companies – preferably in CEE region
• Fluent business English, any other CEE languages are of advantage
• Entrepreneurship
• Analytical and conceptual strengths
• Proactive and result driven
• Strong communication, relationship building and team orientation