About this role
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post. The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You’ll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands’ lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You’ll work closely with sales and marketing teams to understand what’s actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands-on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data. Key Responsibilities Campaign Strategy & Execution Develop and execute integrated paid media strategies from concept through launch and optimization Manage full-funnel campaigns across: Google (Search, Demand Gen, YouTube) Paid social (LinkedIn, Meta, Pinterest) Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives Paid Media Channel Management Own day-to-day management and optimization of paid media channels Conduct keyword research, audience segmentation, and competitive analysis Develop campaign structures, ad groups, and targeting strategies Manage and allocate budgets across channels to maximize performance and efficiency Demand Generation & Pipeline Growth Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts Campaign Optimization & Analytics Analyze campaign performance and provide actionable insights to stakeholders Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence Execute A/B testing across creative, messaging, landing pages, and targeting strategies Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio Creative & Messaging Collaboration Partner with content and product marketing teams to develop compelling ad creative and messaging Contribute to ad copy development and landing page optimization Ensure messaging resonates with technical and specification-driven audiences