About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
About the Role
We are recruiting for our client, Contara, an agency that helps high-growth CPG brands scale through data-driven Shopify solutions, combining expert development, conversion rate optimization (CRO), and retention marketing strategies that drive measurable revenue growth. They partner with ambitious consumer brands to create better customer experiences, stronger retention systems, and higher-converting digital journeys.
As a Copywriter, you'll play a key role in helping these brands grow by creating compelling messaging across email, SMS, landing pages, product pages, and websites. This is a highly conversion-focused role where you'll be expected to adapt your writing style across multiple brands while maintaining a strong focus on customer engagement, retention, and revenue generation.
Approximately 75% of the role will focus on retention marketing (Email/SMS) and 25% on conversion-focused website and landing page copy.
Key ResponsibilitiesRetention Marketing (75%)Write high-converting email campaigns and automated flows in KlaviyoCreate engaging SMS campaigns and customer journeysDevelop retention-focused messaging that increases customer lifetime valueCollaborate with strategists and marketers to optimize campaign performanceContinuously test and iterate copy based on performance dataConversion Copy (25%)Write landing page copy that drives conversionsCreate compelling product page copy for eCommerce brandsSupport website copy projects and optimization initiativesCollaborate with designers and CRO specialists to improve customer experienceRequirements
What We're Looking ForStrong portfolio showcasing Email, SMS, and web copyExperience writing for eCommerce and DTC (Direct-to-Consumer) brandsProven ability to write conversion-focused copyStrong understanding of customer psychology, retention marketing, and customer lifecycle marketingAbility to adapt to multiple brand voices and audiencesFast iteration mindset and ability to work from feedback and performance dataAI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality outputNice to HaveExperience with Klaviyo email marketingFamiliarity with Shopify brands and eCommerce ecosystemsUnderstanding of CRO principlesExperience collaborating with retention and performance marketing teamsWhat Success Looks LikeWriting email and SMS campaigns that drive engagement and revenueCreating web copy that improves conversion ratesSeamlessly adapting across multiple brand voicesDelivering high-quality work with fast turnaround timesUsing data and insights to continuously improve performance
If you're passionate about writing copy that drives measurable business results and enjoy working across retention marketing and conversion-focused experiences, we'd love to hear from you.Benefits
Competitive salary. Work with fast-scaling, premium brands Fully remote role with a dynamic, growth-driven team Clear opportunities for career growth and advancement