About this role
This position is responsible for supervising field sales operations and ensuring efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET packs. The role ensures achievement of sales targets, market coverage, merchandising execution, and team performance in line with brand standards.
Key Responsibility:
• Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments. • Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations. • Build and maintain client relationships with households, offices, construction sites, and retail stores. • Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers. • Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets. • Train sales staff on product knowledge, customer engagement, and route planning best practices. • Coordinate with logistics and distribution partners for stock availability and route efficiency. • Ensure all sales activities comply with trade, health, and safety regulations.
Desired Experience:
• Bachelor’s degree in Business, Sales, or a related field (or equivalent practical experience). • Minimum 5 years of experience in bottled water or FMCG sales within the UAE market. • Demonstrated ability to lead sales teams and deliver results across multiple locations. • In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah. • Proficient in English; Arabic and Hindi are a plus. • Experience with CRM tools and merchandising software is preferred.