About this role
About You We're looking for an entrepreneurial commercial leader to build Xsolla's brand partnerships business from the ground up.
This is not a traditional sales role. We're seeking someone who thrives in ambiguity, enjoys creating new revenue streams, and has experience bringing innovative advertising, commerce, loyalty, identity, and consumer engagement products to market.
You will work at the intersection of gaming, commerce, advertising, identity, and consumer engagement to help leading brands connect with millions of gamers through Xsolla's ecosystem.
The ideal candidate has experience selling into brands, agencies, loyalty teams, media buyers, retail marketers, and commerce organizations. They understand how to translate product capabilities into compelling business outcomes and are comfortable helping define both go-to-market strategy and product direction.
This role will be responsible for establishing Xsolla's brand-side commercial motion, identifying early lighthouse customers, developing strategic partnerships, and helping shape the next generation of Xsolla advertising and consumer products.
If you're excited about building a new business rather than inheriting one, we'd love to hear from you.
About Us Xsolla is a global commerce company with robust tools and services designed to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help fund, distribute, market, and monetize their games.
Today, Xsolla powers commerce, payments, rewards, advertising, loyalty, identity, and engagement experiences for game developers worldwide. As we expand our consumer platform capabilities, we see a significant opportunity to help brands engage gaming audiences through meaningful value exchange, loyalty, rewards, identity, and commerce experiences.
What You'll Own Build Xsolla's Brand Commercial Business
Develop and execute Xsolla's brand-side commercial strategy.
Establish and scale a repeatable sales motion for brand partnerships.
Identify, prioritize, and close early lighthouse partnerships.
Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.
Create scalable partnership frameworks that can grow into a global business.
Own Brand, Agency, Loyalty, and Consumer Partnerships
Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.
Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.
Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.
Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.
Influence Product Direction
Act as the voice of the market for products including:
Xsolla Ads
Xsolla Rewards
Xsolla ID
Xsolla Backpack
Xsolla Choice
Future audience, loyalty, and advertising products
Gather customer feedback and influence product roadmaps.
Help define packaging, positioning, pricing, and commercial models.
Partner with Product and Marketing teams to bring new solutions from concept to market.
Develop New Revenue Streams
Identify opportunities for:
Sponsored rewards
Brand-funded offers
Loyalty integrations
Audience targeting solutions
Identity-powered marketing products
Commerce and retail partnerships
Build business cases and commercial frameworks for new products and services.
Establish Measurement & Attribution Standards
Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.
Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.
Help shape how Xsolla measures and communicates success for emerging brand-focused products.
Collaborate Across Xsolla
Partner closely with:
Global Business Development
Product Management
Marketing
Ads
Rewards
Identity
Commerce
Executive Leadership
Support strategic customer conversations and executive-level business development initiatives.