About this role
What you’ll be doing
This is a 12-month maternity leave cover role and sits at the centre of driving end-to-end growth through a highly optimised, data-led paid media function. You’ll shape and execute a full-funnel strategy, using experimentation, AI and automation to continuously improve performance, while working closely with cross-functional teams to deliver measurable commercial outcomes.
Define and lead a full-funnel paid media strategy across Search (SA360), Social (meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATLContinuously evolve strategies based on insights, not opinionsManage how the paid media budget is deployed to drive maximum incremental impactIdentify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journeyBuild and drive a rigorous experimentation roadmap, focused on what actually moves the needleLeverage AI and automation to scale performance, efficiency, and insight generation across paid mediaIdentify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecastingPartner with data and engineering teams to unlock first-party data and machine learning capabilitiesPartner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels, improving targeting, suppression, retargeting and lifecycle-based acquisition.Use data to make clear, confident decisions on where to scale, optimise, or stop investmentChallenge assumptions, push for better, and hold a high bar for performanceWork cross-functionally with product, marketing automation, brand, creative, and data teams to unlock end-to-end growthLead and develop a high-performing team, setting clear direction and standards What we’re looking for
Proven track record of scaling paid media investment while simultaneously improving efficiency, demonstrating a strong understanding of how to balance growth, cost and incremental impact across channelsDeep platform expertise across SA360, DV360, Meta and other major paid channels, with a clear view of how to optimise each platform and what high-performance execution looks likeStrong analytical capability, with the ability to cut through complex and often noisy data to identify the true drivers of growth and make confident, high-quality decisionsExperience leveraging experimentation frameworks and performance insights to continuously refine strategy, optimise outcomes and unlock new growth opportunitiesExposure to, or strong interest in, AI, automation and modern growth tooling, with an ability to translate emerging capabilities into practical improvements in performance, efficiency and scaleDemonstrated experience leading specialist teams and agency partners, setting a high performance bar and driving accountability to deliver best-in-class outcomesHighly collaborative leadership style, with the ability to work effectively across Marketing, Product, Data and Technology to deliver integrated, end-to-end growthStrong commercial and growth mindset, with a clear focus on impact, trade-offs and ROI, and the ability to connect media performance to broader business outcomes A few other things we want you to know...
As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you.We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.So come join us - because every role plays a vital part in our journey toward something big!