About this role
Get to Know the Team
The Vietnam Operations team shapes Grab's local growth and strategy, delivering essential everyday services. Within this team, the fast-growing Omnicommerce vertical partners with F&B merchants on Deals, Reservations, and Loyalty solutions.
Get to Know the Role
This is a strategic role focused on engineering the Go-to-Market (GTM) strategy for Grab's Omnicommerce business. You will move beyond day-to-day account management to design the sales planning frameworks that drive our offline-to-online (O2O) ecosystem (Dine Out, Reservations, Loyalty). You will act as the bridge between high-level business strategy and on-the-ground sales execution, ensuring our sales channels have the right plans, playbooks, and targets to win key F&B merchants.
You will report to the Assistant Manager, Omnicommerce
The Critical Tasks You Will Perform
1. Sales Channel GTM Strategy
Define O2O strategy through segmentation, value propositions, and sales motions.Lead commercial readiness to ensure sales teams are execution-ready for new features.2. Account & Joint Business Planning (JBP)
Support sales in navigating merchant hierarchies to unlock complex growth opportunities.Use data-driven segmentation to prioritize high-value merchant targets.Standardize tools and templates for building long-term strategic partnerships.3. Sales Enablement & Effectiveness
Create actionable sales playbooks, pitch narratives, and value calculators.Streamline the end-to-end sales cycle to remove friction and increase velocity.Monitor GTM efficacy (Win Rates, Pipeline) and adjust strategies based on data. What Essential Skills You Will Need
Minimum of 2–3 years in Sales Planning, GTM, or BizDev (F&B/Tech preferred).Experience building business plans, pipelines, or commercial frameworks.Break down complex goals into executable sales plans.Expertise in sales funnels, segmentation, and territory planning.Expert at crafting sales stories, pitch decks, and strategy documents.Ability to align Marketing, Product, and Sales on unified GTM plans.Attributes
Uses data to determine next steps, not just execute tasks.Passionate about building systems that drive sales efficiency.Ready to proactively define the future of Grab's O2O business. Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
We have your back with Term Life Insurance and comprehensive Medical Insurance.With GrabFlex, create a benefits package that suits your needs and aspirations.Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leaveWe have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hoursWhat We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.