About this role
What you’ll do
As a CRO Performance Insights Specialist, you’ll play a key role in helping us understand how customers interact with our digital journeys and where we can optimise experiences to drive better outcomes. Sitting within the Digital Insights team and embedded into the CRO and Test & Learn function, you’ll turn behavioural data and experimentation results into meaningful business insight.
You’ll work closely with Product, UX, Ecommerce, Engineering, and CRO teams to evaluate A/B tests, uncover customer friction points, and shape future optimisation priorities. This role is ideal for someone who enjoys blending analytics, storytelling, experimentation, and commercial thinking in a fast-moving digital environment.
Key responsibilities include:
Analyse A/B and multivariate test performance to understand customer behaviour and commercial impactConduct journey diagnostics using tools such as Adobe Analytics, Contentsquare, Medallia, and BI dashboardsTranslate test outcomes into actionable recommendations that improve digital experiences and conversion performanceProduce clear and engaging insight reports, test summaries, and optimisation readouts for stakeholdersMaintain a structured library of experimentation learnings and reusable insight themesIdentify behavioural trends and emerging customer issues to support future testing opportunitiesPartner with UX, Product, Ecommerce, and Engineering teams to guide optimisation prioritiesSupport data accuracy, tagging validation, and measurement integrity across digital experiments Who you are
Experienced in digital analytics, CRO, experimentation analysis, or digital optimisation environmentsStrong analytical mindset with the ability to interpret testing results and identify meaningful behavioural insightsHands-on experience with Adobe Analytics, Contentsquare, Medallia, BI dashboards, or similar analytics platformsComfortable working with experimentation frameworks and evaluating statistical significanceAble to simplify complex data into clear, commercially focused recommendations and insight storiesDetail-oriented with a strong focus on data quality, tagging accuracy, and measurement standardsCollaborative and confident working across cross-functional digital teams including Product, UX, Ecommerce, and EngineeringStrong communication and stakeholder management skills, with the ability to present insights clearly and influence decision making
Worried that you don’t meet all the desired criteria exactly?
We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What we offer
We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.
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Need to know
We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email [email protected] for guidance.
We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.
During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.
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