About this role
Paid Acquisition Strategy
Develop and execute paid media strategies across:MetaGoogleYouTubeTikTokprogrammaticdisplayaffiliate-supported media buysOptimize acquisition funnels and paid media efficiency.Budget & Performance Management
Manage large-scale media budgets and pacing.Monitor:CACROASConversion ratesplayer qualityRetention contributionContinuously optimize campaign economics.Creative Testing & Optimization
Coordinate closely with creative and growth teams.Execute creative testing frameworks and performance iteration cycles.Analyze ad fatigue, creative performance, and audience behaviour.Attribution & Analytics Coordination
Partner with analytics teams on attribution modelling and reporting.Interpret platform data and identify optimization opportunities.Agency & Platform Management
Manage media agencies, platform representatives, and advertising vendors.Ensure compliance with platform and regulatory advertising policies.Requirements
5–10+ years in paid media, digital acquisition, performance marketing, or media buying.3 years of people management experience.Experience in gaming, fintech, e-commerce, high-scale consumer platforms, or leading media agencies preferred.Proven track record managing significant digital media budgets.Strong platform expertise and analytical capability.