About this role
Main Purpose of the Role:
To develop an active and engaging social media profile for NEST Schools across multiple channels
To deliver a social media calendar/content plan designed to inform, entertain and engage audiences
To ensure NEST schools engage effectively across digital media channels to maximise pupil numbers on roll in all schools within the Trust.
Roles & Responsibilities
Social Media
Working with Trust Admin & Digital Manager to lead, create and implement a NEST social media calendar and social media content.
Using appropriate content creation software, develop graphics, short videos and other types of content designed to engage audiences and improve the social media profile of NEST schools
Support and advise schools on how to develop their social media accounts and ensuring good levels of activity and engagement
Support schools with social media queries and provide assistance to resolve technical issues
Provide training on how to maximise the social media opportunity, including boosting posts to ensure schools use this marketing tool effectively
Work with schools to plan, deliver and review social media campaigns around Admissions key dates, and other key calendar dates
Develop ready-to-use social media templates and content plans for schools
Ensure NEST is branded consistently across all our school’s social media posts
Ensure social media templates and guidance are accessible and kept up to date on the staff portal.
Report termly on digital KPI
Website
Review the NEST website and develop new content/pages to increase engagement and visual appeal
Develop new content to reflect the Trust’s vision, values, strategy and objectives
Update the NEST website regularly with key news from schools
In conjunction with Robin, conduct regular audits of schools’ websites to ensure up-to-date content is published
Provide website, SEO (search engine optimization) and SEM (search engine marketing to new school staff, as required
Support priority schools with website content, as required, for example, updating new sections
Assist schools to drive traffic to their websites
Report termly on digital KPI
Other
Be conversant with scheduling tools, content creation software (like Canva), analytics platforms and social listening tools
Keep abreast of digital communication developments, including competitors’ use of social media, new tools etc
Excellent command of spelling and grammar, plus an eye for detail
Personal integrity and professionalism