About this role
In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy. Job Title: Digital Marketing Specialist (AI, Analytics & Automation) Company: AKBER RETAIL CP LIMITED T/A Mace River valley Location: River valley Shopping Centre, Swords, Co. Dublin, K67 EW92 Employment Type: Full-time, Permanent Working Hours: 39 hours per week Annual Salary: €36,605 per annum Weekly Salary: €703.94 per week Hourly Rate: €18.05 per hour AKBER RETAIL CP LIMITED T/A Mace River valley is currently seeking an experienced and results-driven Digital Marketing Specialist (AI, Analytics & Automation) to join our growing team at River valley Shopping Centre, Swords, Co. Dublin. The successful candidate will be responsible for planning, implementing, managing, and optimising digital marketing campaigns using data-driven insights, AI technologies, analytics platforms, and automation systems to increase sales, generate leads, improve customer engagement, and strengthen brand performance. Key Duties and Responsibilities: • Plan, execute, monitor, and optimize digital marketing campaigns across multiple online channels. • Analyze marketing performance data and customer behavior to identify trends, opportunities, and areas for improvement. • Improve advertising performance and return on investment (ROI) through continuous campaign optimization. • Use AI-powered marketing tools to enhance customer targeting, content performance, lead generation, and conversion rates. • Develop and maintain marketing automation workflows to streamline marketing and sales processes. • Create and manage automated triggers linked to sales performance, stock levels, order volumes, and supplier pricing changes. • Generate reports and dashboards to measure campaign effectiveness and provide actionable business insights. • Conduct A/B testing and conversion rate optimization activities to improve website and campaign performance. • Monitor key performance indicators (KPIs), customer acquisition costs, and marketing efficiency metrics. • Collaborate with management and operational teams to align marketing strategies with business objectives. • Stay up to date with developments in digital marketing, analytics, AI technologies, and automation systems. Requirements: • Minimum 2–5 years’ experience in digital marketing, marketing analytics, performance marketing, marketing automation, or a related role. • Experience using digital advertising platforms, analytics tools, CRM systems, and marketing automation software. • Strong understanding of customer behavior analysis, campaign optimization, and conversion rate improvement. • Experience working with AI-powered marketing tools and data-driven decision-making processes. • Relevant qualification in Marketing, Digital Marketing, Business, Data Analytics, Information Technology, or a related discipline is preferred but not essential. How to Apply: Please email your CV to: [email protected]