About this role
We are looking for you who are structured and analytical, and who enjoys using technology and working with large amounts of data. You probably have a couple of years of hands-on experience of working in campaign tools, with SEO/SEM and demand generation has no secret for you. Last but not least, you are a great collaborator and team player. Desired Skills & Experience • Expert with web analytics, google analytics, google tag manager, google adwords and retargeting campaign • Higher education in marketing/communications/IT/business or equivalent experience • Experience from customer engagement marketing, digital marketing, email marketing and/or content marketing • Business and marketing oriented person with hidden nerdy skills (e.g. can read and understand HTML, SQL, Apex). You love Excel and you must be capable to interact/dialog with web developer. • Fluent in English • Team player with genuine ”can-do” attitude and good communication skills Superbonus skills • Familiar with A/B Testing • Google is not your only friend, Yandex, Bing, Baidu • Certified specialist Google Analytics, Search advertising and display advertising We are looking for brilliant people to join our digital marketing team in Sweden. Are you that person with a natural proactive drive; genuinely engaged in digital optimization of sales, service and customer experiences? Please, keep on reading. Are you a change agent? If you are passionate about modernizing the way we engage and interact with our customers and also are triggered by the challenge to use tech and digital marketing data to achieve commercial goals, we are certainly looking for you. Your place will be at the forefront of Atlas Copco’s digitization journey as a key driver for the way we operate. We want to change and be challenged. You will be our expert in content optimization, demand generation, data analytics and a go-to person for questions around data driven customer communication. Most digital marketers have a broad variety of skills related to technology, data, content marketing and business. We are now looking for a person who can drive and execute data driven marketing in our organization to help us grow by getting better at digitally attracting and engaging with our customers. Key Requirements: • Prior experience in content marketing, content growth and SEO • Working knowledge of search engine optimization practices • Outstanding ability to think creatively, strategically , and identify and resolve problems • Excellent verbal and written communication skill • Ability to work within a team and independently • Familiar with Google analytics • Experience with website optimization tools • Strong organizational, time management, and analytical skills Responsibilities: • Reviewing and analyzing our sites content for areas that can be improved and optimized • Preparing detailed strategy reports and provide insights to support our marketing team with decision making • Complete and maintain distribution of web analytics reports including contextualization • Identifying powerful keywords to drive the most valuable traffic • Running PPC campaigns • Writing powerful calls-to-action to convert visitors • Filling websites and other content with effective keywords • Developing link building strategies • Analyzing keywords and SEO techniques used by competitors • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines • Compiling and presenting SEO guidelines Atlas Copco’s Industrial Technique business area provides industrial power tools, assembly systems, quality assurance products, software and services through a global network. It innovates for sustainable productivity for customers in the automotive and aerospace industries, industrial manufacturing and maintenance, and in vehicle service. Principal product development and manufacturing units are located in Sweden, France and Japan. Atlas Copco is an industrial group with world-leading positions in compressors, expanders and air treatment systems, construction and mining equipment, power tools and assembly systems. With innovative products and services, Atlas Copco delivers solutions for sustainable productivity. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning about 180 countries. In 2016, Atlas Copco had 45 000 employees and revenues of BSEK 101 (BEUR 11).