About this role
This position might be for you if: • You’re looking to work in an entrepreneurial environment and want to be part of our growth journey. • You are a social media expert, with knowledge of how to best utilize all features of each platform and a proven track record of growing social media following and engagement. • You have at least 2 years’ experience of developing, executing and optimizing social marketing content and campaigns. • Experience from creating online content and copy (e.g. paid search, social media, SEO content, articles for websites, etc.) is considered a plus • Fluency in English and excellent verbal, written and visual communication skills. • Have project management experience. • You have solid team-working skills and believe that ideas are better when shared • Ability to manage workload independently • You’re used to working with Adobe cc suite, WordPress, Google AdWords and analytics, Mailchimp. • Amazon marketing experience is a plus We’re looking for: A driven and passionate Digital Marketing Specialist. You will play a key role in the exciting journey ahead in strengthening our online presence through cutting-edge content and campaigns. You have outstanding verbal, written and visual communication skills. The ideal candidate should be a dedicated team player, self-motivated, flexible and creative. You should have a strong understanding of social media platforms (Instagram, Facebook and YouTube) and seamlessly navigate paid social, influencer marketing, content development and website maintenance. What you’ll do: You will develop, plan and coordinate consumer communication and campaigns focusing on social media, web and influencer marketing, driving awareness and sales. PRIMARY RESPONSIBILITIES Digital marketing management • Support the development and implement social media strategy and plan (Instagram, Facebook, YouTube) • Develop and expand social community, focusing on engagement, followers and conversion • Post and curate organic and user generated content on social media platforms • Develop, plan and execute social media campaigns and ads for Facebook, Instagram and YouTube • Website maintenance and optimization (content) • Continuously keep track of traffic, engagement and conversion, analyze performance and tweak plan as needed. • Manage social media budget Digital Content • Source UGC (user generated content) for use on social media platforms • Produce organic content when needed in the form of images and shorter videos. • Curate and handle UGC imagery Influencer Marketing • Community management across all social platforms. • Instagram & YouTube Collaborations Smellwell is a Swedish company providing inspiring and innovative solutions to people in motion. We offer a natural and effective solution for eliminating unwanted odors in all types of shoes and gear. Smellwell was founded 2014 as a result of a young girl’s smelly football shoes. After testing all products on the market and coming up short, we decided to develop our own solution – A real solution. Our products are available in over 20 countries worldwide, with many more markets launching soon.