About this role
There’s plenty about Topps Tiles that might surprise you. Like the scale of our Support Office in Leicester. We have Finance, Marketing, Buying, Central Operations, HR, Property, Customer Service and IT all under one roof. Tight-knit teams of talented people working together and working hard to get things done and drive results. But then, would you expect anything less from an ambitious, dynamic, market-leading, multi-million-pound retail business? After delivering our 20% market share goal of “one in five” in 2023, we have launched our new goal – Mission 365 – targeting £365 million of sales.
PURPOSE
We are recruiting for an experienced, dynamic and talented Digital Channel Manager who can take strategic responsibility for the online presence of Topps Tiles across our digital channels. This will include ensuring maximum optimisation across all online marketing channels. Cross functional working with other areas within the Marketing team and other departments across the business is key.
KEY ACCOUNTABILITIES:
Summary:
Line Management responsibility of Social Media Executive and Digital Content ManagerOverseeing strategy and day to day management of digital channels, including PPC, SEO, GEO, Social Media, Programmatic display & PartnershipsBudget management across all channels Confidently present performance results to senior stakeholders in board meetings Ensuring all campaigns across all channels are consistent Digital Performance:
Responsible for delivering the annual Digital trading targets, maximising every opportunity to grow essential KPIs with a main focus on driving traffic and increasing visibility to our Retail and Trade websites & App.To maximise traffic-driving opportunities to grow overall company performance Weekly and monthly analysis of performance, ensuring Digital channels are consistently performing at their optimal peak Search/Paid Marketing:
To manage our Search Marketing agency to drive incremental traffic and sales across SEO, GEO, PPC and Shopping campaigns To improve organic performance by managing the delivery of technical SEO recommendations, collaborating with our Digital Content Manager and Digital performance team to support offsite content building, and leading the delivery of onsite content generation across our inspirational and transactional pagesManage the online budget to ensure all paid media activity across PPC, Shopping, and Display delivers the maximum ROIIncrease visitor share on our channels against our competitors Manage display activity
Social Media:
Devise, develop and implement a clear strategy across all social media platforms Work with the Social Media Executive to develop and manage a social calendar with the objective of growing our audience and increasing engagementManage paid social media activity including audience research and targeting, campaign creation, optimisation and reporting Define, monitor and drive important social media KPIsManage the Social Media Executive to create engaging digital content, including imagery and video for use across social platforms and the websiteWork alongside the customer team to support all activity across multi-channel campaigns Work closely with stakeholders across the business (ie Buying, HR) to support the overall business strategy and key objectives using social mediaDevise and manage campaigns to generate and share user generated content for maximum impact Partnerships:
Collaborate with the Brand Communications Manager to maximise partnership opportunities (ie with Rightmove, Ideal Home & Blue Light) Agency Management:
Effectively manage key digital strategic partners, ensuring they perform as an extension of your own team. This includes keeping them informed of strategic business decisions and ensuring their focus is seamlessly aligned to the wider business goalsMonthly meetings to align all channels and take learnings from each areaWeekly and monthly calls to review performance and discuss new opportunities Analytics & Insights:
Utilise Google Analytics to identify opportunities to improve trafficUse first and third party data to monitor performance and effectively drive decisions, activity and behaviours across the rest of the business Budget Management:
Manage the Digital budget to ensure all campaigns and paid-for advertising come in on budget with a maximum ROI Knowledge, Skills and Experience Required:
Essential
Worked in a similar role for 2+ yearsIn-depth experience of managing and running all main marketing channels including PPC, SEO and Social Media Experience in mobile marketing Experience of Google Analytics and interpreting dataExperience of budget management for a maximum returnStrong end to end campaign management skills; from brief to launch Strong commercial, numerical, analytical and problem solving skills Strong communication, influencing and stakeholder engagement skills Microsoft Excel skills to intermediate level Experience of effectively managing agencies Self-motivated with a strong work ethic and strong