About this role
Top 5 Signs That You’re a Strong Candidate: You’re a regional expert. You understand your region inside out, including what makes it unique to other places around the world. You understand buyers, their behaviour, communication etiquette, popular social channels, and you have insight into the competitive landscape in your region. You’re creative and innovative: You have experience developing new ideas for driving demand and awareness. You have a risk-taking personality and are willing to think outside of the box. You’re a modern marketer. You’re familiar with the tools modern marketers use to drive awareness, demand, and adoption of technology software and services. You have experience pairing marketing automation tools with buyer-centric content to attract and nurture leads across multiple channels. You’re a communications pro. You’re convinced that effective marketing starts with a clear understanding of your target audiences. You know how to find these audiences in your region, the best channels to use to engage them, what to say once you’ve made contact, and how to say it. You’re an execution guru. You are driven to get things done, critical of results and always looking for ways to improve your work. 10 Things That Describe You: Regional expert Execution focused Strong communicator Content savvy Marketing innovator Creative thinker Collaborative spirit Impact driven Problem solver Highly accountable Minimum Qualifications: Bachelor’s Degree in Business / Marketing or equivalent Proven track record in Demand Generation Marketing or equivalent Strong teamwork and excellent communication skills Manage multiple priorities with many stakeholders Languages: English is mandatory plus Swedish Position Overview: Autodesk is looking for a regional marketing professional to execute territory marketing, driving awareness and adoption of Autodesk software and services. This role requires a blend of applied marketing skills ranging from go-to-market planning through in-market field execution. This person will have responsibilities for execution of marketing activities related to AEC. The Demand Generation Marketing Specialist is reporting to the Northern European EMEA Marketing Manager and is working closely with direct sales and resellers to execute the marketing plan. Responsibilities: Executing regional marketing activities, including driving awareness, demand generation and sales support. Working in collaboration with internal Subject Matter Experts to drive plan and execution of inbound and outbound marketing initiatives including social media, content marketing, digital marketing SEO/SEM and nurturing programs. Using marketing automation tools to monitor and execute programs. Setting up metrics and analysis to identify target markets and refine campaigns. Providing weekly reporting and making data driven decisions. Planning and execution of traditional lead generation tactics such as events and telemarketing. In collaboration with the PR team, driving awareness programs and key messages. Adapting global campaigns to execute regional marketing plans. Nordic/Benelux marketing budget responsibility incl. quarterly reporting. About Autodesk With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world