About this role
The ideal candidate will have a marketing degree or equivalent marketing qualification, plus at least 4 years of marketing experience including responsibility for the full marketing function. We will ask for examples and evidence of successful marketing projects that you have developed and seek to understand your level of creativity and strategic thinking. The job will suit someone who is mindful, energetic and not afraid of a heavy workload! We are looking for: Great copywriting skills and the ability to demonstrate high-performing content Experience with marketing automation and email nurture campaigns Experienced in inbound marketing and attracting leads through targeted content Up-to-date knowledge of content for SEO Experience of managing digital and design agencies to deliver KPIs in line with budget and strict deadlines Experienced in launching new brands and developing the value proposition Excellent people management skills and a natural leader Organised and proactive - able to prioritise and keeps lots of plates spinning Motivated and determined Up to date knowledge - but with the ability to apply the theory to create results As we're quickly growing our business and releasing our application in multiple locations in Sweden, there is a strong emphasis on digital marketing. You will play a key role which is varied, demanding and offers great potential for growth. Reporting to the Managing Director, you will deliver brand awareness, client retention and sales leads. You are passionate about sustainability, marketing, creativity and brand development. You posses high analytical skills and leadership skills. SKILLS AND EXPERIENCE The skills and experience needed for this role are broad ranging and include: Digital Marketing , including PPC, Google Ads, Google remarketing, Email, Social Media (LinkedIn, Facebook, Youtube) and Video Copywriting, for sales and corporate literature Website, including SEO Client communication (email newsletter and print magazine) Copywriting - for sales and corporate literature Analytics Brand Identity Develop content and partner with creative team to design assets Create and implement campaigns and campaign strategies Provide detailed daily, weekly and monthly reports and any ad hoc reports as needed Creative thinking – if you are bursting with ideas that will be a big plus! Passenger is an award winning startup that develops innovative transportation solutions that drives the world towards more cost effective and environmentally friendly transportation. We’ve built the world’s first dynamic real-time combined mobility service making it easy, cost effective and environmentally friendly for people to get where they want to go. Passenger is also part of the EU funded Climate-Kic accelerator program.