About this role
You are passionate about the behaviours of the many people and the trends that influence them. You have the ability to direct efforts to achieve long-term business objectives. At the same time you appreciate the mix of strategic thinking and turning trends into practice. You are, in other words, very results driven and get energy from turning figures into actionable information, which deliver value to the business. Others appreciate your way of communicating figures in an understandable and inspiring way. You find change as a natural part of your daily work and you enjoy working in an agile team using your strong interpersonal skills. In this role you also have the following knowledge and experience of: • about the current market environment, expectations from customers today and tomorrow to secure the commercial & service offers meet customer demands & needs • how to price IKEA products and services in a competitive market environment while staying true to IKEA pricing principles and directions • all products and services types that IKEA offers and sells to customers • the factors influencing the pricing performance and how this is measured throughout the IKEA value chain • pricing, competition, competitor monitoring, elasticity, pricing methodology, analysis and tools • IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation • directing efforts to achieve long-term business objectives This job is about driving extraordinary, profitable growth in all touchpoints by improving the pricing performance of home furnishing products, food and the services range. All while maintaining affordability for the many people. You will also: • analyse the pricing performance in depth with focus on sales and gross margin from a range as well as market perspective • provide a view on long and short term investment needs and efficiency gains linked to pricing • support the development of the yearly Pricing direction and process in INGKA • perform cross market elasticity, competition, customer and price ladder analysis to identify opportunities and connect the needs of the customers with pricing • contribute in the evaluation of commercial activities and tests, deliver relevant conclusions for a better decision making • contribute to the development of a common INGKA direction, approach, ways of working and tools for pricing, promotions, performance tracking and activities • be part of developing new ways of measuring pricing performance in a multichannel environment • provide & share expertise on pricing in order to support the markets in offering affordable yet profitable customer offers • follow up on the pricing result (volume, price perception, competition, profitability) and spread good ideas/examples Follow up the effectiveness and efficiency of commercial promotions/activities and spread best practise • develop and share best practices and learning content for price performance competence development in the markets together with Market Support Learning Developers • work across functions within INGKA Group and in good collaboration with other IKEA businesses Our mission is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.