About this role
Purpose:
• Execution of marketing and sales strategies to optimize brand performance based on market needs.
• Leading the In-Field Teams’ to execute marketing & sales initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patients' needs at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
Responsibilities:
• Actively engage with multiple stakeholders to foster gathering of insights.
• Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate and multi-channel and digital campaigns.
• Share In-Field best practices, and support In-Field Teams in their tactical executions to align In-Field Team activities.
• Support marketing colleagues in the development of marketing materials, in gathering information for forecasting and KPI monitoring.
• Organize and coordinate symposiums, congresses on national & international levels.
• Collect feedback about market condition changes, competitor activities, etc., and forward this information to the management and the team.
• Execute digital transformation and support IFT in implantation.• Differentiate AbbVie’s value proposition with health providers assigned and identify, develop and maintain disease state experts and speakers/advocates in order to maximize brand performance.
• Minimum requirement: Bachelor’s degree in a Pharmaceutical, Medical, or Life-Science field.
• Additional marketing qualifications are an advantage.
• At least one year of experience as a Medical Specialist within Specialty Medicines is essential.
• Experience in a multinational organization, particularly with Hemato-Oncology products, is an advantage.
• Understands the market, range of customer and stakeholder needs as well as issues related to the Hemato-Oncology therapeutic area, the healthcare environment and evolving landscape.
• Knowledge of the pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient empathy and understanding of customer needs when developing tailored messages and materials.
• Knowledge of basic marketing skills and principles for conducting market research.
• Digital knowledge and experience.
• English in high-level proficiency.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html