About this role
Position Highlights
- Award Winning: Named among the top 10% in the Nation for Patient Safety Excellence Award, America's 100 Best Orthopedic Surgery, America's 100 Best Spine Surgery.
- Employee-centric: Competitive pay, excellent benefits, tuition assistance, retirement plan matching, recognition program, local discounts.
- Stability: Serving Erie and surrounding counties since 1876.
- Lifestyle: Sandusky was voted “Best Coastal Small Town in America”. You will have the opportunity to enjoy living and working in this growing area along the beautiful shores of Lake Erie.
- Work/life: You will find support to help you manage your personal life while building a career.
What You Will Do
- Under the supervision of the Vice President of Operations/Marketing & Strategic Planning, the digital marketing specialist supports the marketing team by overseeing the Firelands Health brand through Firelands' main website (firelands.com), social media and related online content.
- This fast-paced position develops the website strategy to support the brand and major communication initiatives aimed at positioning the health system as an area leader in health and wellness.
- This position also ensures all technical infrastructure is working properly and that quality content is incorporated into all digital media.
- This position prepares and analyzes monthly analytics for website and social media properties, and identifies areas to drive improvements.
- A knowledge of photography and videography is preferred, including scheduling and editing.
- This person will work with all marketing team members in a team-oriented environment and assists in other areas as needed.
What You Will Need
- Required
- Bachelor's degree in marketing, analytics or similar field required.
- Website management experience.
- Proper English grammar usage.
- Proficient with Microsoft Office (Word, Outlook, PowerPoint and Excel). Must be proficient in spreadsheet development and documentation.
- Knowledge of various social media vehicles and ability to perform searches on the
- Ability to function with a flexible work schedule. Willingness to work evenings/weekends, as
- Ability to effectively communicate and understand in both written and oral form and handle sensitive telephone and face-to-face inquiries. Professional communications skills
- Ability to work in a stressful environment and effect solutions in a timely
- Ability to maintain a positive impression of Firelands Health at all
Preferred
- Adobe Creative Cloud or other photo editing software experience.
- Video and photography editing experience.
- Prior experience in a healthcare or similarly complex organization.
- Experience with Geonetric.
- Demonstrates familiarity with current and emerging website technologies.