About this role
Compensation: $200K to $350K annually
At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.
See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.
- Casual work environment
- Family-owned, Customer-focused
- Denver Post Top Workplace
- Top 50 Family-Owned Business
- Best of Colorado Business
- Inc. 5000 Fastest-growing Private Company
JOB SUMMARY
As Chief Marketing Officer, you will be responsible for driving profitable growth through customer acquisition, brand strategy, and full-funnel marketing performance. Reporting directly to the CEO and serving on the executive team, you will protect and amplify our market-leading brand while building a modern, high-growth marketing engine powered by paid social, video, search, and emerging digital channels. You will lead the transformation of marketing into a scalable revenue driver, combining strategic vision with hands-on execution and rigorous performance measurement.
WHAT YOU WILL BRING
- 10+ years in growth marketing, with 4+ years in an executive role (CMO, VP Growth, or VP Performance) within D2C lending, residential mortgage, or consumer fintech. (Lending/Fintech experience is preferred, but not required)
- Solid understanding of residential mortgage products, loan origination economics, sales conversion metrics, and financial advertising compliance.
- Proven track record deploying 8-figure annual budgets across Meta, YouTube, and non-branded search with positive marginal ROI.
- Demonstrated success building high-converting interactive digital flows, calculators, and intent-matched landing experiences for cold traffic.
- Strong background in server-side attribution, multi-touch modeling (MMM/MTA), and closed-loop CRM/LOS reporting.
DUTIES AND RESPONSIBILITIES
- Define the annual marketing strategy and multi-million-dollar budget; and report regularly on key metrics.
- Build and scale direct-response acquisition on Meta, YouTube, and search engines. Unlock non-branded search conversion through dynamic landing pages, interactive rate tools, and guided qualification funnels.
- Protect and optimize flagship national media partnerships and brand ambassadors; translate high-trust broadcast equity into native digital creative and high-converting video assets.
- Partner closely with Sales and Production to ensure lead flow matches operational capacity; align ad optimization with conversion and unit economics.
- Modernize the tracking and data stack (server-side tracking, offline conversion APIs, attribution modeling, CRM/LOS integration) and automate customer lifecycle and recapture workflows.
- Partner with Legal and Compliance to guarantee all campaigns, digital tools, and rate disclosures adhere strictly to CFPB, TILA, RESPA, and state lending standards.
WHAT WE BRING
- Medical, Dental, Vision, 401k
- Paid time off and sick days
- Paid holidays
- Long-term paid disability
- Paid maternity and bonding leave
- Full desk equipment provided
American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.