About this role
Purpose & Overall Relevance for the Organization: Douyin play a key strategic role in accelerating our digital brand social eCommerce strategy in China. Winning on Douyin while delivering a premium end-to-end consumer experience will be key to success for this role.
Key Responsibilities
- Support store senior manager for overall store management, accountable for all commercial and operational KPIs for respective stores and work externally with partners and internal stakeholders to deliver the result; Support daily store operations including products, live-stream, work closely with DP and douyin platform xiaoer.
- Internal closely work with buying team, operation team and customer service team.
- Support & accountable for shop management including building up DY FP direction stor e activation calendar and business plan, DP/vendor management, Traffic management, store site design/feature/innovation management Support, drive & own the communication with all internal stakeholders especially brand marketing teams in adidas to drive the premium shopping experience on platforms.
- Plan and launch the adi-talk, event live streaming, big DY IP moment event to live-stream, and achieve the brand awareness on DY platform . Assistant, manage & steer the platform needs with key eCommerce functions line OMB, Digital Analytics, Digital Operations, Consumer Service & Program Delivery functions.
- Such as define top business opportunities in each season, optimize slow moving products and maximize opportunity on top sellers.
- Support & drive regular communication with adidas senior management teams with reporting, analysis and optimisation of store performance with key levers and opportunities for improvements.
- Provide product insight report, focus on action recap and learnings through daily business operation.
- Summarize learnings and action proposal for next season and provide insights and recommendations to eCommerce Buying for future season planning.
- Manage our external agencies & technology partners to meet agreed targets.
- Quick learn and deep dive on douyin platform mechanism to run the store well.
- Key Relationships: Platform marketing teams Digital buying and trading teams Digital Hub eCommerce Digital Operations team eCommerce Business Planning & Analytics team Media planning & buying agency (Mediacom & DP) External agencies and technology partners Knowledge, Skills and Abilities: Bachelor or Master’s degree required, with solid years in consumer industry with at least 5 years in eCom business Strong experience in working with platforms Experience in planning and managing budgets across channels while achieving high volume growth targets.
- Strategic thinking and daily running business skillset to achieve the tremendously performance.
- Ambitious and results & profit oriented.
- Curious and passionate about eCommerce and the contribution of the different traffic channels.
- You live and breathe it.
- You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience.
- Experience with attribution modelling is a plus.
- MNC background and sensitive in cross-culture environment Strong (written and verbal) communication and interpersonal skills.
- Collaborative, able to build strong relationships quickly.
- Excellent English language skills.
- Strong affinity with sports culture and consumer trends .