Lacrosse Marketing & Community Coordinator @ Rudis

Job Posting Title

Lacrosse Marketing & Community Coordinator

Job Description

Overview

RUDIS is entering lacrosse with the same ambition that has driven our growth in wrestling: to understand the athlete deeply, respect the culture of the sport, and build products and experiences that earn the trust of the community.

We're looking for a Lacrosse Marketing & Community Coordinator to help us build our presence within the sport.

This role is for someone who knows lacrosse because they've lived it. Someone who has played the game, understands its culture, follows the athletes and teams, and remains actively connected to the community.

We're looking for someone who is competitive, curious, creative, and eager to help build something. Someone who notices what's happening in lacrosse, recognizes opportunities, brings ideas forward, and is excited to turn those ideas into action.

Working closely with the RUDIS Brand and Marketing teams, this person will help us connect with athletes, coaches, clubs, teams, and fans while supporting campaigns, partnerships, events, and product launches.

You don't need to be a seasoned marketer. You need to know lacrosse, care about the community, and want to help build something meaningful within the sport.

What You'll Do

• Stay connected to the lacrosse community. Follow the athletes, teams, programs, creators, events, and conversations shaping the sport, and share relevant insights and opportunities with the team.
• Help build and maintain relationships with athletes, coaches, clubs, programs, creators, and other members of the lacrosse community.
• Support the planning and execution of lacrosse marketing campaigns, product launches, athlete announcements, partnerships, and events.
• Identify opportunities for RUDIS to authentically participate in lacrosse culture, from grassroots programs to major moments within the sport.
• Work with the Brand, Creative, Media, E-Commerce, Events, and Sales teams to bring lacrosse marketing initiatives to life.
• Help develop content ideas, athlete stories, social media concepts, and campaign opportunities that resonate with lacrosse players.
• Assist with coordinating athlete partnerships, product seeding, community outreach, event activations, and other marketing initiatives.
• Attend lacrosse games, tournaments, events, and community gatherings to represent RUDIS, build relationships, and better understand the consumer.
• Bring feedback from athletes, coaches, and the community back to the team to help inform product development, marketing, and future opportunities.
• Help maintain an organized calendar of important lacrosse events, launches, partnerships, and marketing activities.
• Track community engagement, campaign performance, and other indicators of how RUDIS is growing within lacrosse.
• Bring ideas forward. Look for ways to make RUDIS more relevant within the sport rather than waiting to be assigned every task.

How We Think

RUDIS should not enter lacrosse assuming we have already earned the community's attention.

We have to earn it.

That starts with understanding the people who play the sport, listening to what matters to them, showing up consistently, and building genuine relationships.

We want someone who approaches opportunities with curiosity and asks:

• Does this feel authentic to lacrosse?
• Would lacrosse players actually care about this?
• Does this serve the athlete or the community?
• Is there an opportunity for RUDIS to contribute something meaningful?
• How can we make this better?
• What am I seeing in the sport that our team should know about?

The best insights don't always come from behind a desk. They come from being around the sport, having conversations, paying attention, and understanding what makes the community unique.

We want someone who brings the lacrosse community into RUDIS and helps bring RUDIS into the lacrosse community.

What Success Looks Like

The person who thrives in this role:

• Has played lacrosse. They understand the game, the athlete experience, and the culture because they've been part of it.
• Stays connected. They continue to follow lacrosse, know what's happening in the sport, and maintain relationships within the community.
• Is competitive. They're motivated by the opportunity to help RUDIS grow and become a meaningful brand in lacrosse.
• Takes initiative. They bring ideas, identify opportunities, and look for ways to contribute without needing constant direction.
• Is curious. They ask questions, seek feedback, and want to understand both the consumer and the business.
• Builds relationships. They're comfortable connecting with athletes, coaches, teams, and community members.
• Understands what feels authentic. They have a natural instinct for what lacrosse players will connect with and what will feel forced.
• Is creative. They recognize interesting stories, content opportunities, and ways to make RUDIS stand out.
• Gets things done. They're organized, dependable, and willing to handle both the exciting creative opportunities and the everyday details required to execute them.
• Wants to be involved. They're excited to attend tournaments, meet athletes, visit programs, and spend time around the sport.
• Is eager to learn. They want to develop their skills in marketing, brand building, partnerships, and business.
• Works well with others. They can communicate ideas clearly, receive feedback, and collaborate across teams.

Qualifications

• Experience playing lacrosse is required, ideally at the high school, collegiate, or competitive club level.
• Strong understanding of lacrosse culture, athletes, teams, programs, events, and the broader community.
• Currently connected to the lacrosse community through playing, coaching, relationships, events, or active involvement in the sport.
• 0–3 years of professional experience in marketing, sports, content, events, partnerships, community engagement, or a related field preferred.
• Recent graduates and early-career candidates are encouraged to apply.
• Genuine interest in brand building, sports marketing, content, and community development.
• Familiarity with social media platforms and how athletes and sports communities engage with content.
• Strong communication and interpersonal skills.
• Organized, dependable, and comfortable managing multiple projects and responsibilities.
• Self-motivated, proactive, and comfortable working in a fast-moving environment.
• Willingness to travel to lacrosse events, tournaments, and other community activities as needed.
• Above all, a genuine passion for lacrosse and the ambition to help RUDIS become part of the sport.

Our Standard

Every project should strengthen the RUDIS brand, and we want people who contribute and build rather than simply complete requests.

Lacrosse should be no different.

We are not looking for someone to simply market RUDIS to lacrosse players.

We are looking for someone who can help make RUDIS part of lacrosse.

That requires credibility. Relationships. Curiosity. Competitiveness. And a willingness to get into the sport and build.

The goal isn't to look like we belong. It's to earn the right to belong.