About this role
We are Hiring: Ecommerce Marketing Specialist
ENGAGEMENT
Part time, remote specialist
EXPERIENCE
5+ years
About Our client
Our client is an Australian online marketplace for contemporary South Asian fashion and handcrafted jewellery from independent artisan brands, built around the idea of "Handcrafted in South Asia. Loved in Australia."
The Role
Tokri is looking for a part time Ecommerce Marketing Specialist who understands ecommerce really well and can do what it takes to increase online sales. You will build the strategy,
optimise the website, track and understand the funnel, run Meta ads that drive traffic and sales, and look after the brand's socials with a clear social media strategy.
Key Responsibilities
Ecommerce Marketing Strategy
- Own the plan for growing Tokri's online sales.
- Build the marketing strategy for Tokri and take ownership of putting it into action
- Do what needs to be done for an ecommerce store to increase sales, from driving traffic to improving conversion
Website Optimisation and UI/UX
- Make the store easier to shop and better at converting visitors.
- Optimise the website to increase sales
- Improve the UI/UX of the website
- Improve the banners on the website
Tracking and Funnel Analysis
- Know exactly how customers move through the store and where sales are lost.
- Connect the Meta pixel with the Meta ad account so campaigns and website activity are tracked accurately
- Understand the customer funnel, from first click to purchase
- Identify where customers are leaving the website, and what needs to improve
Meta Ads
- Bring the right traffic to the store and turn it into sales.
- Run and optimise Meta ads to drive traffic to the website and increase sales
- Create and test ad creatives and copy, and monitor performance
Social Media Strategy
- Build a social presence that reflects the brand and supports sales.
- Build a social media strategy for Tokri
- Manage Tokri's social channels and publish content consistently
What We're Looking For
- 5+ years of hands-on ecommerce marketing experience, with a strong understanding of what drives online sales
- Experience running Meta ads for ecommerce brands that drive traffic and sales
- Experience optimising ecommerce websites, with a good eye for UI/UX and design
- Experience connecting Meta pixels to ad accounts, and analysing the funnel to find where customers drop off
- Experience building a social media strategy and managing social channels with consistent content
- Able to build a marketing strategy and take it through to execution
- Experience with Shopify or similar ecommerce platforms is highly regarded
- Experience with fashion, jewellery or lifestyle brands is highly regarded
To Apply
Share examples of ecommerce websites, Meta ads and social media work you have done, along with the results
Note: This role is filled through HireGummy's specialist placement process. Candidates are vetted for skills, experience, and communication before being presented to the client.