About this role
We are seeking a strategic and results-driven Senior Director, Commercial Sales to lead our Commercial Regional Director team and drive profitable revenue growth across the commercial channel.
This senior leadership role is responsible for translating commercial strategy into consistent field execution, strengthening sales effectiveness, developing high-performing leaders, and ensuring resources are focused where they create the greatest customer and business value. The ideal candidate is a collaborative, data-driven sales leader who can inspire teams, drive accountability, and deliver sustainable growth.
What You'll Do
- Lead, coach, and develop a high-performing Regional Director team, building strong leadership capabilities and succession pipelines across the commercial organization.
- Drive regional sales performance through monthly and quarterly business reviews, identifying gaps, addressing root causes, and ensuring clear action plans are executed.
- Strengthen field sales capabilities by attracting, developing, and retaining top talent while improving coaching, performance management, and sales execution.
- Drive consistent sales effectiveness through disciplined funnel management, KPI tracking, forecasting, and deployment of proven sales processes.
- Partner with Audiology, Marketing, Inside Sales, and other teams to execute a coordinated go-to-market strategy and deliver a consistent customer experience.
- Translate market, competitive, and financial insights into growth strategies that improve revenue, profitability, and overall commercial performance.
- Lead continuous improvement across the sales organization, simplifying processes, optimizing field resources, and embedding Sonova’s Attributes to Win: Empowerment, Entrepreneurship, Transparency, Accountability, and Collaboration.
- Complies with all Company, local, state and federal rules, regulations and laws
Qualifications
- Bachelor’s degree or equivalent experience in Sales, Business, Organizational Development, or a related field.
- 10+ years of progressive sales and leadership experience, including demonstrated success leading sales leaders and high-performing field teams.
- Proven expertise in sales strategy, field resource planning, coaching, talent development, and performance management.
- Strong commercial and financial acumen, including experience with budgeting, forecasting, incentive plans, KPIs, and data-driven decision-making.
- Demonstrated ability to translate strategy into execution, drive organizational change, and consistently deliver revenue and business results.
- Exceptional communication, collaboration, and influencing skills with the ability to build strong internal and external relationships.
- Proficiency with Microsoft Office and Salesforce; advanced English communication skills required.
A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
What we offer
- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance
- Additional supplemental life/ad&d coverage available
- Company paid Short/Long-Term Disability coverage (STD/LTD)
- STD LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
- Paid parental bonding leave
- Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
- Robust Internal Career Growth opportunities
- Tuition reimbursement
- Hearing aid discount for employees and family
- Internal social recognition platform
*Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $170,000-$220,000 annually. This role is also bonus eligible.
At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.