About this role
It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Position Overview
The Brand Marketing Specialist is responsible for supporting the creation, implementation, and management of brand marketing campaigns and initiatives to strengthen brand recognition and loyalty. This role helps to ensure the alignment of marketing activities with sales goals set by Brand Managers. This role is pivotal in contributing to the execution of initiatives that shape our brand identity and ensuring it resonates with our target audience.
Key Result Areas
Support campaign strategy development and execute campaign launch:
- Contribute to the development of comprehensive marketing plans for product campaigns, including defining campaign goals and target audiences.
- Analyze market trends, competitor activities, and consumer habits to inform campaign strategies.
- Support the innovation process to propose creative solutions to enhance campaign effectiveness.
- Support the end-to-end execution of product campaigns, ensuring all elements are aligned with the campaign strategy.
- Collaborate with cross-functional teams to coordinate campaign activities, including contributing to creative development, advertising, and promotional efforts.
- Contribute to the effective positioning of pricing and messaging within campaigns to maximize engagement and sales.
Perform reporting to support brand enhancement and strategy optimization:
- Contribute to the enhancement of brand reputation through creative menu and product design solutions
- Make recommendations for position pricing to maximize value and competitiveness
- Help ensure that design elements align with the branding strategy and resonate with the target audience
- Evaluate the performance of menu and product design strategies against ROI and key performance indicators
- Assess the effectiveness of sales and advertising techniques in line with the branding strategy
- Make recommendations to optimize design and promotional efforts for consistency with branding goals
Support market and performance analysis, and trends assessment:
- Monitor and report on the performance of product campaigns, measuring ROI and key performance indicators
- Analyze campaign data to support the identification of areas for improvement and optimization
- Partner with the Brand Manager to make data-driven recommendations to enhance future campaign strategies and tactics
- Conduct analysis of market trends related to menu and product design
- Monitor competitor activities and consumer habits to support the identification of opportunities for differentiation
- Gather and assess data on consumer preferences and emerging design trends
- Other duties as assigned
Skills
- Detail orientation
- Project management
- Business curiosity
- Communication (written/verbal)
- Data analysis, including budget and KPIs
- Collaboration
- Adaptability
Job Qualifications
- Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
- 1 additional year in a brand marketing role or similar, required
- Excellent written and verbal communication skills
- Creative thinking and the ability to translate ideas into actionable plans
- Ability to work collaboratively in a team and manage multiple projects simultaneously
- Analytical skills to measure and report on the effectiveness of branding efforts
Location Requirement
This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Physical Requirements
- Occasionally move or lift office items
- Must be able to work in an office environment
- Must be able to communicate in an effective manner to perform job duties
- Vision must be good or corrected in order to perform essential job duties
- Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
- Ability to read and write in English in order to process paperwork and follow up on any actions necessary
- Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment
Compensation
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!