About this role
Amazon Advertising is looking for a Senior Product Manager to help define the product strategy for Full-Funnel Campaigns. You will own advertiser growth, running experiments and launching features to drive activation and retention. You will dive deep in the data, engage with advertisers, decide what to build, and ship it. This role offers the opportunity to shape the direction of one of Amazon's most important new advertising products from the ground up.
Key job responsibilities
Responsibilities
- Own the FFC growth funnel end to end, including the outcomes, the key inputs, and the weekly mechanism that reviews them with leadership.
- Find where advertisers drop out and why, using SQL and console data yourself. Turn each finding into a prioritized bet with a stated size and a test that can prove it wrong.
- Run the growth roadmap: design and run experiments with tech partners, evaluate the results, and launch successful features at high velocity.
- Own the product relationships with key partner teams across Amazon Ads. Negotiate shared roadmaps, bring FFC requirements through their intake and design reviews, and make FFC a team they want to build with.
- Work with Sales, Marketing and Account Management on launch, onboarding and advertiser feedback, so what we hear from advertisers reaches the roadmap.
- Represent FFC growth in business reviews and annual planning.
Your contributions will be highly visible and instrumental in hitting goals carried by Amazon's leadership team (S-Team). A diverse group of stakeholders will rely on your vision and messaging, including advertisers, agencies, and internal ad sales and operations teams.
A day in the life
You start the morning on the growth dashboard. Yesterday's launches came in below trend, so you dive into the data to quickly root cause the change and decide whether any action is needed. Midmorning you meet a partner team to close requirements for a change to the ingress experience. After lunch you read out an experiment with your scientist: the change improved first-week retention, but only for one advertiser segment. Together you decide whether that's worth a second test or a targeted launch. You spend the afternoon working on a spec your engineers will start building next sprint.
About the team
Full-Funnel Campaigns make it easy for any advertiser who sells on Amazon to launch a coordinated campaign across sponsored ads, display, video, and streaming TV, with the goal of finding new customers and growing total sales with one budget and one optimization engine. We are a small product team with dedicated engineering, science and program management, working with partner teams across Ads. We move fast, with high judgement and a strong sense of ownership. Our PMs are expected to drive outcomes, not just launch features.