About this role
Job Description
Senior Brand Manager – Mars Petcare – Querétaro, MX
Your Purpose and Impact at Mars
This position represents a key leadership opportunity to drive the growth and strategic direction of our iconic, market-leading pet nutrition brands.
In this role, you will collaborate with a highly accomplished team of Associates in a rapidly growing global category, working together every day to drive business success and bring our global purpose to life: A Better World for Pets.
As a Senior Brand Manager, your mission will be to identify new growth sources, co-create the long-term brand strategy, and lead the flawless execution of our annual marketing plans to keep our brands mentally and physically available for pet parents. Working in a highly collaborative, purpose-driven environment, you will have full ownership of the brand portfolio’s financial performance and demand generation plans. This role offers the autonomy to influence cross-functional teams and shape the future of pet care, supported by a culture that empowers you to learn, dream, and develop.
What are we looking for?
Essential Requirements
- University Degree in Business, Marketing, Industrial Engineering, Finance, or related areas.
- Solid experience in brand marketing within international fast-moving consumer goods (FMCG) companies, with a minimum of 6 years in the field.
- At least 2 years of dedicated experience specifically acting as a Brand Manager within the FMCG industry.
- Strong business acumen with a solid understanding of portfolio management, budget tracking, and financial performance metrics (P&L, expenditures, and ROI).
- Demonstrated ability to lead complex projects, influence cross-functional stakeholders, and guide project teams without direct authority.
- Fluent professional English proficiency to communicate effectively with regional and global marketing teams.
Desirable Requirements
- Proven experience in digital marketing, media planning, social media strategy, and campaign performance measurement.
- Experience managing external creative, media, or public relations agencies, ensuring collaborative partnerships and continuous performance.
- Background in co-creating long-term innovation pipelines in collaboration with Research and Development (R&D) or product development teams.
What will be your key responsibilities?
- Co-create the five-year brand strategy and future innovation pipelines in close collaboration with the Category Director, regional, and global marketing teams.
- Lead and develop the annual marketing plan with full ownership of execution, ensuring outstanding campaign delivery across all channels.
- Manage the financial health of the brand portfolio, optimizing budgets, commercial expenditures, and product profitability.
- Analyze market trends, competitor positioning, and consumer insights to identify demand opportunities and determine optimal timing for new product launches.
- Partner with Sales, Finance, Revenue Management, and Customer Marketing teams to ensure customer and shopper needs are integrated into our brand activations.
- Develop integrated demand generation plans across media, digital platforms, social media, influencers, and instore shopper marketing touchpoints.
What can you expect from Mars?
- Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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