About this role
- Contribute to the hotel’s Annual Multi-Year Strategic Intentions and Commercial Strategy, in partnership with the hotel commercial leadership team and regional sales, revenue and marketing support.
- Directly accountable for setting the strategy and delivery of hotel’s sales targets including Direct Selling Revenue Streams including group rooms, banquets, catering, business transient and leisure transient.
- Work with Hotel’s Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
- Strategically align sales activities and outcomes with established optimal mix, contribute to the accuracy of revenue forecasts, while executing strategies for different demand periods and the retail and group pricing targets established.
- Understand and contribute to the maximization of profits in line with GOP and EBITDA targets.
- Operate within departmental expense budget and forecasts
- In collaboration with hotel’s commercial leaders, contribute to the development of knowledge of all competitor and market activity
- Lead daily and weekly business review and sales strategy meetings
- Manage and execute monthly, quarterly, and annual APEX performance process with eligible sales team members.
- In collaboration with DOSM, contribute to the commercial strategy plan pertaining to sales, socialize and amend plan on a consistent basis.
- Development and oversight of hotel’s sales site visit strategies and approach
- Minimum Education: Bachelor's Degree preferred
- Minimum Years of Experience: Three (3) or more years in hospitality sales & marketing leadership preferred