About this role
- The Sales Manager – CASA is responsible for driving the growth of the deposit base, cross-selling financial products, and managing the overall performance and profitability of the branch.
- This role requires strong leadership, a deep understanding of retail liabilities, and the ability to deliver exceptional customer service while ensuring regulatory compliance and operational excellence.
- Drive enhancement of the deposit pool through acquisition and deepening of customer relationships.
- Establish and maintain high standards of customer service delivery.
- Achieve cross-sell targets for non-deposit products including mutual funds, insurance, and other third-party offerings.
- Generate fee income through effective product penetration and customer engagement.
- Oversee branch administration and ensure adherence to regulatory and compliance norms.
- Manage productivity, performance, and morale of the branch team.
- Take full ownership of the branch’s break-even and P&L performance.
- Liaise with product, marketing, and other verticals for new product development, service enhancements, and sales initiatives.