About this role
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.
As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.
We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.
From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.
Ready to make your mark on the Empire?
Explore our open roles and discover how you can help shape the future of gaming.
Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars iGaming CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.
- Be hands-on in creating, segmenting, and launching remarketing strategies
- A/B or multivariant testing on various CRM campaigns to establish which is the most effective
- Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
- Ensuring all CRM campaigns comply with current best practices in the industry
- Bachelor’s Degree required
- 1-3 years of professional experience in CRM or a similar marketing field
- 1-2 years of experience in Optimove or a similar marketing campaign execution platform
- Analytical and data-driven mind
- Knowledge of the iGaming and casino industry is a plus, but not essential
- Well organized, able to prioritize work for self and others
- Efficient and confident communicator, strong collaboration and influencing skills
- Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
- Eagerness to define how this is done for a new business in the US
- Excited about the opportunity to launch and grow a significant business in a new sector
Essential Functions/Exposures
- Must be able to sit for extended periods of time
- Must be able to type for extended periods of time
- Must be able to talk on the phone for extended periods of time
- Must be able to write for extended periods of time
- Regular attendance in the office
The hourly pay for this position is $24.00 USD. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off.