About this role
Job summary
An exciting opportunity has arisen for a Business Development Marketing Manager to join our Business Development and Commissioning Team. This role is pivotal in ensuring that The Childrens Trust is considered the provider of choice, to support children with Acquired Brain Injury (ABI) and Neurodisability across the UK and internationally.
The role leads on all business development and services-marketing activities to drive and increase brand awareness, identify and develop new opportunities, and cultivate relationships and partnerships to ultimately increase referrals and achieve income budget across all services offered by The Childrens Trust.
This role will require travel across the country including supporting at and attending events, all of which may require overnight stays.
Staff benefits include, shuttle bus, and more Read more below
Main duties of the job
The postholder will support the strategic growth of the organisation. This includes promoting new services; supporting pathway development; and coordinating the branding and marketing associated with these services. The role will deliver account-based and multi-channel services-marketing activity, helping to expand referral pipelines, diversify income streams and generate new opportunities.
This role will be key to developing and maintaining relationships with key external stakeholders including hospital-based & community-based clinicians, commissioners at both integrated care boards and local authorities, with professionals from NHS England at a regional and national level, international embassies, and medico-legal professionals including case managers and lawyers.
With experience of working in a complex environment, across a large and diverse workforce, you will be exceptionally organised with a high-level of attention to detail. You will naturally possess excellent inter-personal skills, and an ability to consult and positively engage with key stakeholders across the organisation.
For more detail, please see the Duties and Responsibilities in the candidate briefing pack.
Interview Date: Monday 30 November 2026
About us
The Childrens Trust is the UKs leading charity for children with acquired brain injury, providing expert rehabilitation, education, therapy, and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Brain Injury Community Service.
Boasting a beautiful 24-acre site in Surrey, we are located just outside of London, close to the M25 (accessible via Junction 8, A217 to Tadworth) and easily accessible via National Rail, by way of: Clapham Junction, Sutton, and Epsom.
Staff Benefits
The work we do is highly rewarding, and in addition to an attractive salary, we offer a valuable range of benefits, including our staff flexible benefits platform, on-site nursery, free eye tests, enhanced Maternity and Paternity Pay, time out days for those experiencing menopause symptoms and time off for gender reassignment.
We also offer additional annual leave days for those with long service, with entitlements ranging from 35 to 41 days (including bank holidays) depending on your length of service.
Other benefits include free on-site parking; a staff shuttle service from Epsom and Sutton train stations to Tadworth Court, Car Scheme (subject to eligibility), subsidised cafeteria, on-site staff accommodation (subject to availability), the ability to retain your NHS pension (where applicable), or the opportunity to join an alternative scheme, and the opportunity to develop your career in a supportive environment.
Job description
Job responsibilities
Duties and Responsibilities
In collaboration with the Head of Business Development & Commissioning, Lead Analyst & Impact Manager, Senior Commissioning Manager and relevant service leads, contribute to the development & implementation of the business development strategy, optimising referral-generating activity across existing and new services.
Manage and deliver two connected areas of activity, drawing on support from colleagues across the organisation as required:
o Account-based marketing plan (referred to as key accounts) developing, cultivating and stewarding relationships to support referral pipelines across all services, including but not limited to relationships with NHS referrers and funders, local authorities, and private providers/funders.
o Services marketing plan overseeing the creation, implementation and review of multi-channel marketing activity to both professionals and parents/families.
Oversee the organisations events programme, including hosted events webinars, site visits and tours, showcase events/open days, education events, and conferences, as well as external events conferences, round tables, networking events etc., considering appropriate strategic alignment.
Oversee event logistics and provide day-to-day management, support and direction to the Business Development Marketing Officer.
Represent The Childrens Trust externally, at both events and in meetings, ensuring opportunities are maximised and position is optimised, as aligned to the strategy. Consider, in collaboration with relevant colleagues, appropriateness of event attendance and ensure that the attendance is evaluated to demonstrate return on investment (direct and indirect).
Where appropriate, consider and champion co-production of external conferences, including speaker opportunities, to strengthen the organisations position as the go-to provider, and raise the profile of individual members of staff where strategically advantageous.
Support the Head of Business Development & Commissioning and relevant service directors and leads with business cases, pathway development and the effective launch of new services. Coordinate the associated business development, promotional, branding and services-marketing requirements.
Work closely with the Head of Business Development & Commissioning, Lead Analyst & Impact Manager & Senior Commissioning Manager to monitor potential demand, competitor activity and relevant markets, identifying opportunities to expand referral and income streams, generate new leads, improve the service offer and mitigate risk.
Work alongside the Head of Communications & Marketing within the Fundraising & Communications Directorate and their team, to harness support for the creation and implementation of services marketing multi-channel campaigns which support our referral pipelines.
Oversee the commissioning of services-related marketing briefs internally and externally, to support the implementation of referral marketing activity and demonstrate return on investment.
Own and oversee the organisations portfolio of services-related marketing materials, including web-based content, digital content, and in-print, including existing materials and overseeing the development of new materials as required, harnessing support from the Business Development Marketing Officer.
Work with the Head of Business Development & Commissioning and Lead Analyst & Impact Manager to set, manage and monitor the Business Development operational expenditure budget and deliver requirements, to services-marketing and business development spend.
Reconcile monthly transaction listings, including credit card statements, supported by the Business Development Marketing Officer, to ensure effective management of expenditure budgets, producing reports as required.
Manage and coordinate business development and services-marketing activity across existing and new services, providing updates and reports through the Head of Business Development & Commissioning and working closely with service leads.
Produce and develop regular reporting of the impact of services marketing for senior management and leadership at the organisation to support and evidence how this work is supporting the business and strategic objectives.
Represent and champion The Childrens Trust externally, including at meetings and events with key stakeholders, building and maintaining relationships that support organisational strategy, referral growth, income development and new lead generation.
Professional Standards
To undertake all mandatory training in line with The Childrens Trust policy.
Read and implement all policies, procedures and risk assessments pertinent to working practice and keeps up to date with policy changes as they occur.
To ensure strict confidentiality at all times, only releasing information to those acting in an official capacity and with appropriate authority.
Maintain up to date knowledge and expertise on use of relevant computerised equipment and applications.
Prepare appropriately for Performance and Development Reviews, identifying learning objectives and setting targets, identifying opportunities for professional development in order to meet continuing professional development requirements.
Adhere to the policies and procedures of The Childrens Trust.
Maintain professional boundaries and professionalism at all times.
Health and Safety
Adheres to all Health and Safety guidelines, principles, and regulations to perform your role and comply with The Childrens Trust policies and procedures.
Promotes the health and safety of others.
Uses the incident reporting and risk assessment system (Vantage), to identify and report risks and incidents/actions if directed.
Responsible for identifying and mitigating risk within the work environment.
Wellbeing and Emotional Resilience
Maintains a positive approach and outlook when dealing with change and overcoming challenges and problems.
Recognises own limitations, develops realistic goals, and uses support network resource when or if necessary.
Treats challenges and problems as a learning experience.
Remains organised and focused when under pressure.
Responds appropriately and effectively to all constructive feedback.
Motivates self and others.
Person Specification
Skills & Abilities
Essential
- Excellent communication, influencing and presentation skills, with the ability to represent the organisation externally.
- Strong relationship management skills, with the ability to build effective partnerships and influence stakeholders.
- Ability to translate organisational strategy into effective business development and marketing plans.
- Strong organisational and project management skills, with the ability to manage competing priorities and coordinate multiple activities.
- Creative, proactive and innovative approach to identifying opportunities, generating referrals and supporting service growth.
Personal Qualities
Essential
- Commitment to the vision and values of The Childrens Trust.
- Flexible and can do attitude to competing commitments in workload.
- Highly motivated and reliable.
- Ability to cope working in a demanding environment.
- Commitment to maintaining personal wellbeing and the wellbeing of colleagues.
- Resilient and confident when managing challenging negotiations, competing priorities and complex situations.
- Collaborative and able to work effectively across the multi-disciplinary teams.
Knowledge
Essential
- Knowledge of effective business development approaches, including account-based marketing, stakeholder engagement and referral generation.
- Understanding of multi-channel marketing, including digital, web-based and printed promotional materials.
- Knowledge of market analysis, competitor activity and identifying opportunities for service development and growth.
- Understanding of brand management, organisational positioning and approaches to raising organisational profile.
- Knowledge of event planning and management, including evaluating effectiveness and return on investment.
Desirable
- Understanding of the health, education and/or social care commissioning landscape and funding environments.
Experience
Essential
- Significant experience in a business development, marketing or relationship management role.
- Experience developing and implementing strategic marketing and business development plans to generate new leads, referrals and income opportunities.
- Proven experience developing and managing key stakeholder relationships, including with commissioners, referrers, and funders.
- Experience planning, delivering and evaluating multi-channel marketing campaigns, promotional activity and events.
- Experience managing marketing budgets, monitoring expenditure and evaluating return on investment.
- Experience producing management reports and using performance information to evaluate the effectiveness and impact of business development and marketing activity.
Desirable
- Experience managing, supporting and developing staff.
Qualifications
Essential
- Degree-level qualification or equivalent professional experience in marketing, business development, communications, or a related discipline
Desirable
- Relevant professional qualification in marketing, business development or a related field.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
The Children's Trust
Address
The Childrens Trust
Tadworth Court
Tadworth
Surrey
KT20 5RU
United Kingdom
Employer's website
https://www.thechildrenstrust.org.uk/jobs (Opens in a new tab)