Communications & Marketing Executive @ St Leonard's Hospice

Job summary

Can you tell the story of how Hospice care helps local people?

At St Leonard's Hospice, we are looking for skilled Communications & Marketing Executive to join our Comms team, supporting colleagues across the Hospice to:

• Make sure patients, families, healthcare professionals and carers know what help St Leonard's offers and how they can access our support
• Campaign for changes in public policy and awareness of palliative and end-of-life issues
• Promote a range of income generating activity to new and existing supporters

This is a full-time role, working37.5 hours per week, usually Mon-Fri though occasional evening and weekend work will be required. Once established in role, home working for up to two days a week will be feasible. The salary band for this role is£28,555 to £31,337a year.

Main duties of the job

To succeed, you'll work collaboratively across the Hospice to create and share engaging insight-based, audience-focused communications.

Reporting directly to the Head of Communications, and working alongside another Communications & Marketing Executive, you will create compelling content to showcase the Hospice's work and the difference it makes for patients, families and carers.

To apply, you will need

• Experience in a similar role and the ability to demonstrate your skills
• The ability to create compelling content online and in print
• A track record in evaluating campaigns to support continuous improvement

What's in it for you

• Flexibility for a great work/life balance
• Generous annual leave entitlement of up to 41 days
• Attractive pension schemes
• Extensive employee discounts on shops, holidays and lifestyle choices and Blue Light Card discounts
• Opportunities to grow your skills and career
• Free onsite car parking
• A supportive and friendly working environment

About us

Our mission is to provide excellent care and support to those living with life-limiting illness and to the people they care about, to enrich their lives and to contribute to the ongoing development of end-of-life care. We do this by placing our patients at the centre of everything we do, and through involving patients and their families in all decisions regarding their care.

We can only achieve this with the help of our amazing colleagues, by developing and recognising their contribution, and by sharing our knowledge and skills through education, audit and research.

Job description

Job responsibilities

Under the leadership of the Head of Communications, this role is responsible for carrying out day-to-day marketing and communications activity to:

• Engage the Hospice's key audiences:
• Potential supporters and/or beneficiaries among the general public
• Existing supporters and beneficiaries
• Partners and practitioners in the healthcare sector
• Commissioners, politicians and decision-makers responsible for Hospice funding and hospice-related related policy
• Strengthen our message that St Leonards Hospice (SLH) is here to care for people affected by terminal illness from the point of diagnosis, helping patients to live well and, when the time comes, have the best possible death according to their needs.
• Create and share content that shows the difference hospice care makes for patients, families and carers affected by life-limiting/terminal illness.

The post-holder will provide marketing and communications expertise to support the Hospice's clinical, corporate and income generation teams to achieve the organisations strategic aims.

Main duties and responsibilities

• 1. Support the Head of Communications to create, review and continuously improve communications and marketing plans for the Hospices clinical, corporate and income generation activity.
• 2. Lead on the delivery of communications and marketing activity, collaborating with teams across the Hospice to achieve the organisations strategic objectives.
• 3. Contribute to the development and monitoring of performance indicators that demonstrate progress towards organisational objectives, as well as the contribution of the Communications function to this success.
• 4. Create compelling content for use across channels, showing the value of SLHs work and the difference it makes for patients, families and carers.
• 5. Proactively identify stories that demonstrate SLHs impact.
• 6. Engage with SLH beneficiaries to capture their feedback and stories, remaining at all times sensitive to and respectful of their lived experience.
• 7. Collate and refresh SLH website content.
• 8. Proofread/quality check communications and marketing materials.
• 9. Contribute to the development and implementation of SLH brand guidelines.
• 10. Monitor social media, email and website performance and provide insight from analytics.
• 11. Respond to email, social media and website enquiries.
• 12. Attend Hospice-related events, providing communications support on the day and in the follow-up.
• 13. Liaise with the media to ensure coverage of Hospice-related stories and to coordinate media interviews.
• 14. Undertake departmental administrative tasks as required.

Person Specification

Other

Essential

• Demonstrable commitment to the Hospices cause
• Have sympathy with the philosophy and concept of hospice care
• Prepared to assist with Hospice fundraising activities

Desirable

• Current driving licence/ business insurance and access to own vehicle for work purposes

Personal

Essential

• A professional approach
• Ability to work with discretion
• Ability to work individually and as part of a team
• Friendly and approachable
• Ability to work in fast paced and varied environment and adapt quickly to changing briefs
• Enthusiasm and can do attitude

IT

Essential

• Strong IT skills
• Knowledge of Microsoft applications (Word, Excel, Powerpoint, Outlook)

Desirable

• Experience in using Canva, photoshop and other creative platforms
• Experience with social media content management systems (Hootsuite etc)
• Experience using Mailchimp
• Experience using content management systems including WordPress

Communication

Essential

• Excellent verbal and written communication skills, including good grammar
• Confident in speaking with patients, families, and supporters
• Good presentation skills
• Persuasive and motivational
• Proven interpersonal skills
• Ability to communicate at all levels within the Hospice

Experience

Essential

• Proven experience in marketing and communications in a similar role
• Experience in devising, implementing and evaluating integrated communications / marketing campaigns
• Experience identifying material for content and able to capture and share this with sensitivity
• Working knowledge of data protection
• Proven track record of overseeing social media channels
• Website content management
• Track record of using audience insights and competitor activity to build engagement
• Strong copywriter
• Creative and innovative thinker
• Strong organisational and planning skills
• Good attention to detail

Desirable

• Photography, video and editing skills
• Knowledge of working in a charity environment

Qualifications

Desirable

• Educated to degree level
• Communications or marketing qualification

Employer details

Employer name

St Leonard's Hospice

Address

St Leonard's Hospice

185 Tadcaster Road

York

North Yorkshire

YO24 1GL

United Kingdom

Employer's website

https://www.stleonardshospice.org.uk/ (Opens in a new tab)