About this role
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our hotels team, that’s exactly what you’ll do every time you come to work! As a Social Media & Marketing Coordinator, you’re not just supporting department initiatives and office management – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Take ownership of planning, creating and coordinating day-to-day social media content for Canopy by Hilton Cape Town Longkloof and ONGETEM.
- Develop monthly content calendars for both brands, including content ideas, captions, formats, posting schedules and creative direction, for review and approval by the Marketing Lead.
- Capture and create engaging photo and video content for social media platforms, including Reels, Stories and other short-form video formats.
- Write compelling, on-brand captions and adapt messaging to suit each brand's tone of voice, audience and objectives.
- Identify relevant social media trends, cultural moments and content opportunities that align with the brands and support their marketing objectives.
- Capture the personality of the hotel, its guest experience, food and beverage offering, team, activations and surrounding neighbourhood.
- Collaborate with the hotel and ONGETEM teams to identify content opportunities and ensure a consistent flow of fresh, relevant material.
- Assist with the planning and coordination of content shoots, including preparing shot lists, coordinating requirements and ensuring content is captured efficiently.
- Maintain an organized library of marketing assets, including photographs, videos, graphics and approved brand materials.
- Monitor social media activity and community engagement, escalating guest queries, feedback and reputation-related matters to the appropriate team members.
- Track basic social media performance and provide regular updates on content reach, engagement and other relevant metrics.
- Liaise with supporting marketing agency regarding paid media requirements and performance for reporting
- Marketing Campaigns & Activations
- Work closely with the Marketing Lead to execute the hotel's and restaurant's marketing strategies, campaigns and promotional initiatives.
- Coordinate the practical requirements of marketing campaigns and activations, ensuring activities are delivered on time and in line with the approved brief.
- Assist with the planning and coordination of hotel events, restaurant activations, seasonal campaigns, partnerships and influencer collaborations.
- Liaise with internal departments, suppliers, creative partners and other stakeholders to coordinate campaign deliverables.
- Ensure campaign assets, social media content and supporting collateral are prepared and available ahead of launch dates.
- Assist with influencer visits, hosted experiences and content collaborations, including coordinating logistics, briefing requirements and content deliverables.
- Keep campaign timelines, action lists and project trackers up to date, proactively following up on outstanding tasks.
- Contribute creative ideas for campaigns and activations that strengthen brand awareness, drive engagement and support commercial objectives.
- Marketing Administration & Collateral
- Brand Support & Strategy
Work collaboratively with the Marketing Lead to translate the broader marketing strategy into practical, well-executed marketing activities.
- Develop an understanding of the positioning, target audiences, tone of voice and commercial objectives of both Canopy by Hilton Cape Town Longkloof and ONGETEM.
- Ensure all content and marketing materials reflect the respective brand identities and approved messaging.
- Stay informed about relevant hospitality, lifestyle, food and beverage, digital marketing and social media trends.
- Contribute ideas and insights to improve content quality, audience engagement and campaign effectiveness.
- Support the Marketing Lead with reporting, research, presentations and other marketing projects as required.
Skills & Experience Required
Essential
- Previous experience in social media management, content creation or digital marketing.
- Demonstrable content creation skills, with a portfolio of photography, video or social media content being advantageous.
- Good written communication skills, including copywriting and adapting content to different brand voices.
- Familiarity with social media platforms, particularly Instagram and TikTok.
- Basic video editing and design skills, with knowledge of Canva and CapCut being advantageous.
- Strong organizational skills and the ability to manage multiple projects, deadlines and priorities.
- A relevant qualification in Marketing, Digital Marketing, Communications, Public Relations or a related discipline would be advantageous.
Personal Attributes
- Locally curious and personality-driven, in keeping with the Canopy brand ethos, with genuine pride in representing the Longkloof neighbourhood.
- Creative, curious and passionate about social media, content creation and digital storytelling.
- Proactive, with the ability to take ownership of tasks and see projects through to completion.
- Highly organised, detail-oriented and able to manage competing priorities in a fast-paced hospitality environment.
- A strong communicator who can build positive relationships with internal teams and external suppliers.
- Adaptable and willing to learn, with an interest in hospitality, lifestyle, food and beverage trends.
- Collaborative, with the ability to work closely with the Marketing Lead while contributing ideas and creative perspectives.
- Hands-on and resourceful, comfortable balancing creative responsibilities with administrative and coordination tasks.
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.