About this role
Glanbia is a better nutrition company, delivering brands and ingredients that help people lead healthier, more active lives. Health & Nutrition is a global solutions partner, helping customers to create better nutrition products for healthier lives. Focused on growing categories including functional beverages, active lifestyle, and vitamins, minerals, and supplements, we make it easier for customers to bring better nutrition to market.
Sr. Category Strategy Manager, Global VMS The Senior Category Strategy Manager owns and directs the global Vitamin, Mineral and Supplement (VMS) strategy for Glanbia Health & Nutrition, establishing the category choices, growth priorities and enterprise alignment required to strengthen Glanbia’s position in the global VMS market. The position connects Glanbia’s Premix, ingredient, technology and commercial capabilities to deliver innovation, pipeline value, customer wins and sustainable revenue growth across all regions. This role is open due to a promotion.
Responsibilities
- Own, shape and continuously evolve the global VMS category strategy, including the category vision, growth ambition, strategic pillars, priority markets, dosage formats, technology platforms and portfolio choices.
- Serve as Glanbia H&N’s global VMS category authority, providing clear direction to senior leaders and regional teams on where to play, how to win and which capabilities and investments are required.
- Translate global consumer, customer, market, regulatory and competitive intelligence into decisive category choices, enterprise priorities and actionable growth plans.
- Create and govern the global VMS category roadmap, ensuring regional strategies, innovation programs, commercial plans and portfolio decisions align with a common enterprise direction.
- Influence annual and long-range planning by defining category revenue ambitions, strategic initiatives, resource requirements and expected financial outcomes.
- Lead enterprise-wide alignment across commercial, R&D, marketing, insights, procurement, operations and finance, translating global VMS strategy into coordinated priorities, accountabilities and execution plans.
- Lead global category forums and portfolio reviews that track strategic progress, resolve cross-functional barriers and maintain focus on the highest-value opportunities.
- Connect customer and market needs with Glanbia’s global Premix, branded ingredient, technology and applications capabilities to build differentiated, cross-portfolio solutions.
- Direct the global category collaboration and innovation pipeline, balancing near-term commercial conversion with longer-term capability and platform development.
- Guide new product launches and commercialization by ensuring concepts, claims, positioning, value propositions and route-to-market choices are anchored in the global VMS strategy.
- Partner with global and regional sales leaders to build and prioritize a high-value VMS opportunity pipeline, strengthen strategic account plans and focus prospecting on attractive customers and emerging growth spaces.
- Lead the category strategy in priority customer engagements, converting insight into innovation platforms, differentiated solutions and expanded commercial relationships.
- Assess category, customer, brand and portfolio performance across regions to identify whitespace, strengthen competitiveness and redirect resources toward the most attractive growth opportunities.
- Develop compelling business cases and value-based pricing approaches with clear revenue, margin, return and capability implications to guide investment, portfolio and value-capture decisions.
- Strengthen Glanbia H&N’s global VMS leadership through executive-level customer dialogue, industry presentations, trade shows, strategic partnerships, category education and sales enablement.
- Shape commercial forecasting and scenario planning with clear category assumptions, improving alignment between market potential, innovation timing and short- and long-term financial objectives.
Education and Experience
- Bachelor’s degree required; Master’s degree or MBA preferred.
- 5–10 years of progressive experience in the B2B food, nutrition, supplement or ingredients sector, preferably spanning category strategy, strategic marketing, business development Strong familiarity with VMS markets, customers, dosage formats, consumer needs highly preferred Proficient with MS Word, Excel, Outlook, and PowerPoint.
Periodic domestic & international travel (estimated at 20-30%) Serving as the senior category authority for VMS, this role sets the global strategic agenda, governs the category roadmap and mobilizes regional and functional teams to translate market and customer needs into differentiated solutions, scalable growth platforms and measurable financial impact. We are the #2 supplier of custom nutrient premix globally. To deliver our portfolio, we have numerous manufacturing facilities in the US, Canada, Germany, and China, and international sales and innovation & collaboration centers around the world.
- What we would like to offer you!
- The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.
Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $120,000 - $150,000 plus car allowance and an annual bonus. This range may not be applicable to other locations and targeted salary is midpoint of range. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together.
We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia our culture will celebrate individuality, knowing that together we are more.