About this role
Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.
- Job Purpose In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth.
- Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution.
- As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business.
- Category Leadership & Retailer Engagement Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story telling Leading internal team alignment when preparing for retailer reviews Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.
- Timely completion of presentation decks ahead of scheduled meetings Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.
- Fast turnaround on responses to retailer questions & follow up actions Ability to present the story to the retailer, and to effectively respond to their on-the-spot queries Contributing to Commercial Performance Playing a key role in commercial planning discussions for retailer negotiations / engagements Play a lead role in the ongoing review of Net Revenue Management within the business Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required Involvement in annual budgeting process including development of modelling tools to assist in the planning approach Building a strong relationship with Finance Business Partner Continue to evolve the category planning approach taking into account learnings each year Sharing Knowledge Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.
- Key category performance commentary & supporting data shared with the team as required On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review) Weekly tracking and reporting on NPD performance + completion of 13wk post launch review Effective use of category data to guide business decision making & negotiation planning Contribution to global & local reporting requirements Support in Channel development Identify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.
- Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.
- Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.