About this role
The Field Marketing Manager will support the planning, delivery, and measurement of regional marketing programs in India. The role will work closely with the GTM team, marketing operations, brand team and external vendors to execute high-quality programs that create awareness, engage prospective and existing users, and contribute to the pipeline. The marketing manager will support campaigns from initial intake through execution, lead processing, sales follow-up, and post-campaign reporting. The ideal candidate combines strong operational discipline with the confidence to support attendees, customers, partners, and internal stakeholders at in-person and virtual programs.
- Support the delivery of regional field marketing programs, including third-party conferences, company-hosted events, roundtables, dinners, workshops, webinars, and partner programs.
- Coordinate campaign intake, timelines, approvals, dependencies, and deliverables across internal teams and external vendors.
- Maintain project plans and trackers, ensuring that owners, deadlines, and outstanding actions are clearly documented.
- Coordinate event logistics such as venue requirements, registration, booth setup, signage, merchandise, catering, speakers, demonstrations, and attendee communications.
- Support event budget tracking, vendor onboarding, purchase orders, invoices, and expense reconciliation.
- Adapt global and APAC programs to local market requirements while maintaining brand and messaging consistency.
- Campaign assets: Coordinate event landing pages, invites and follow-up emails, adapt copy for India audiences, and manage brand approvals for booth and event materials.
- Audience and registration: Build invite lists with sales and Marketing Ops, track registrations against targets, and manage confirmations, waitlists and event-day check-in.
- On-site execution: Run setup, booth staffing, speakers and vendors on the day, make sure lead capture tools work, and handle issues as they come up.
- Leads and sales follow-up: Consolidate and enrich leads from every source, get them uploaded and routed quickly, and give sales the context and messaging to follow up.
- Reporting and improvement: Report on attendance, leads and pipeline impact, keep records accurate across Asana, Marketo and Salesforce, and turn feedback into better templates and processes.