About this role
This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.
In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.
As the Specialist - Marketing, you will execute marketing programs and develop sales enablement materials supporting the utility markets. You will partner with Sales, subject matter experts, and cross-functional marketing teams to translate technical solutions and business priorities into clear, compelling customer-facing content and sales enablement resources. You will produce high-quality marketing and sales tools with increasing independence while ensuring accuracy, brand consistency, and timely delivery.
Responsibilities
- Execute assigned marketing programs, campaigns, and sales enablement initiatives supporting the utility markets
- Develop PowerPoint presentations, customer-facing decks, sales tools, solution overviews, and other marketing collateral
- Partner with Sales and subject matter experts to translate technical information and solution capabilities into clear, customer-focused messaging
- Produce and coordinate content for digital campaigns, email, social, thought leadership, case studies, and sales communications
- Maintain and update sales presentations and marketing materials to ensure content, messaging, and branding remain current and consistent
- Coordinate inputs and deliverables across internal marketing partners, supplier partners, vendors, and other stakeholders
- Manage project timelines, documentation, trackers, and workflows to ensure accurate and timely execution
- Track marketing and customer engagement performance and contribute insights to improve campaigns and sales enablement materials
- Support industry tradeshow and customer events as needed
Qualifications
- Associates’ Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field required
- Bachelors Degree - Marketing, Communications, Business, or related field preferred
- 2–4 years of relevant marketing experience, preferably within the utility, energy, electrical, industrial, or infrastructure industries
- Demonstrated experience developing sales enablement materials and customer-facing presentations
- Strong PowerPoint skills, including presentation development, visual storytelling, and organizing complex information clearly
- Strong writing and editing skills with the ability to translate technical or complex information into concise marketing and sales messaging
- Working knowledge of multi-channel marketing tactics and associated tools
- Strong attention to detail, organizational, communication, and execution skills
- Ability to manage multiple priorities and collaborate effectively with Sales, technical subject matter experts, and cross-functional teams
- Ability to travel 0%–25%
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